If you have a direct marketing business, many of us are guilty of the shotgun approach, sending out any product that may interest our customers.
With the proper implementation of a Unique Selling Proposition (USP) you will be able to focus your business on providing exactly what your customers want.
Read on to find out more.
With your USP, you will be able to tell your customers exactly what your business stands for.
They will be able to know exactly how your business is going to solve their problem and it will guide your decisions as to what products you will market to your customers.
The unique selling proposition is statement that tells your customers exactly how they will be treated and it will tell them exactly what you are going to do for them differently than any other business.
You can integrate your USP into your entire business, permeating every aspect with the things that you will offer your customers, from the way you answer your phones, to the way you handle customer service, to the products that you introduce.
If an item does not fit into the model of your corporate unique selling proposition then it gets skipped.
You USP is more than just a sentence that you print on a business card.
It should be a way of life for your direct marketing business.
Each time you interact with a customer, even in print, you will need to make sure that your entire marketing package lines up with your USP.
It's all about consistency.
If the customer knows that they will get the same experience, quality, treatment, products, price, etc.
every time they do business with you, you can create customers for years.
  Your unique selling proposition is a tool and it's also the first building block, the foundation, of every good marketing plan.
Don't let your direct marketing business go without one, or you could end up floundering in a sea of mismatched products and ideas, chasing customers away without knowing it.