Small Business Blog Help - Pages Versus Posts
You want to write good content that is useful to your target audience.
Content that will pull them into your blog and have them coming back again and again.
A new customer of mine is setting up her blog and recently sent me an email asking about the difference between pages and posts and where was the appropriate place for her content.
If you are using WordPress as the platform for your blog, there are two different places to post your content - pages and posts.
There are some key differences between these two places and it can sometimes be confusing when you are just starting out with a blog.
We will address some of the confusion with pages and posts and discuss when it is best to use one over the other.
Posts - a blog post will appear on the "home" page of your blog.
In other words, when someone opens your blog, the first items they see are your posts.
By default posts are shown in chronological order, with the most recent post showing at the top.
With the latest version of WordPress, you can select a post to always be at the top of all other posts, this is referred to as a sticky post.
The steps to make a post "Sticky" are:
- Open your post in Edit mode
- Under your Publish options to the right you will see Visibility, click Edit
- Put a check mark on "Stick this post to the front page"
- Update your post.
These are supplemental programs that are free and increase the functionality of your blog.
Here are some other attributes of posts:
- Posts are dynamic.
They should be updated on a regular basis with new content.
They are what will keep your readers coming back for more. - Posts can also be assigned categories.
This will allow the ready to see a relationship between your posts and read them as a group. - You can also create tags with posts which will allow search engines to index your posts into topics on which your readers are searching.
- Post will also be linked to your RSS feed.
Where they appear will depend on the theme you have selected for your blog.
They could be navigation buttons on your header or listed on the side navigation bars.
What are the attributes of pages:
- Pages are static.
They remain consistent from day to day.
The usually don't change.
Examples of pages are an About page that tells about you or your product.
A Contact Us page that gives pertinent contact information. - They are not related to categories or tags.
- Do not appear in RSS feed.
- Pages can have sub-pages.
For example your About page could have a subpage for each product or service that your offer.