New Marketing Manager for Gourmet Direct
Successful Hawke's Bay based online gourmet meat store has taken another step forward with the appointment of a Sales and Marketing Manager.
The premium butcher has been supplying vacuum packed, 100% New Zealand grown premium meat cuts to gourmet food lovers throughout the country for the last 20 years.
Gourmet Direct Owner Kate King says with continued domestic growth and plans to enter the export market; the time has come for the company to appoint someone to focus solely on its marketing.
"We pride ourselves in being the leader in the New Zealand gourmet meat market, and this new appointment will help ensure that we stay at the top," says Kate.
Canadian Ben Duffus has joined the Gourmet Direct team as the new marketing manager. His role includes governance of the marketing and promotion of Gourmet Direct's new deli butchery opening in Napier's fashionable Ahuriri district in November this year.
Ben has a diverse background in the clothing, financial and health care sectors, both here and overseas.
Kate says Ben's extensive experience in e-commerce and multi-channel marketing were two of the qualities which made him perfect for the newly established role.
"We are primarily an online business connecting with the majority of our customers through email and web. Ben's experience in these areas is invaluable as we continue to grow our database of customers. I credit the Hawkes Bay lifestyle for attracting this sort of talent to the Bay."
Ben has worked with a number of small retail businesses helping them to grow and says he's looking forward to the new challenges at Gourmet Direct.
"There are so many exciting projects coming up for Gourmet Direct and I am looking forward to working with the team on these as well as developing new projects myself."
Outside of work Ben enjoys running, walking and biking and with their first addition due to be born this month, he looks forward to settling into family life in Napier.
The premium butcher has been supplying vacuum packed, 100% New Zealand grown premium meat cuts to gourmet food lovers throughout the country for the last 20 years.
Gourmet Direct Owner Kate King says with continued domestic growth and plans to enter the export market; the time has come for the company to appoint someone to focus solely on its marketing.
"We pride ourselves in being the leader in the New Zealand gourmet meat market, and this new appointment will help ensure that we stay at the top," says Kate.
Canadian Ben Duffus has joined the Gourmet Direct team as the new marketing manager. His role includes governance of the marketing and promotion of Gourmet Direct's new deli butchery opening in Napier's fashionable Ahuriri district in November this year.
Ben has a diverse background in the clothing, financial and health care sectors, both here and overseas.
Kate says Ben's extensive experience in e-commerce and multi-channel marketing were two of the qualities which made him perfect for the newly established role.
"We are primarily an online business connecting with the majority of our customers through email and web. Ben's experience in these areas is invaluable as we continue to grow our database of customers. I credit the Hawkes Bay lifestyle for attracting this sort of talent to the Bay."
Ben has worked with a number of small retail businesses helping them to grow and says he's looking forward to the new challenges at Gourmet Direct.
"There are so many exciting projects coming up for Gourmet Direct and I am looking forward to working with the team on these as well as developing new projects myself."
Outside of work Ben enjoys running, walking and biking and with their first addition due to be born this month, he looks forward to settling into family life in Napier.
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