When you go to a doctor, what is the very first thing that he actually checks, besides taking your height and weight? That's right, he takes your temperature.
And what does he use to take your temperature? A thermometer.
Groups that are raising money have a similar tool in fundraising thermometers.
Fundraising thermometers are a very simple tool sthat consist of some sort of chart or poster that is used to measure progress against a goal your group has.
The idea of a fundraiser thermometer is not new.
In the past, many groups would simply draw a big thermometer on a piece of poster board and color it in as they tallied their sales.
Nowadays though, as with almost everything else, there is a digital version that makes things much easier.
The digital version is tailor made to reflect the goals of your group and can be updated as often as you need it to be, just like the old fashioned version.
What makes a digital fundraising thermometer better is that you can add it to your website or even include it in emails so that everyone in your group is sure to see it.
But you may be asking yourself why this is so important.
Knowing how you are doing versus your groups goals is one of the most important motivational strategies that a fundraiser group can have.
If you are 5 sales short of reaching your goal, aren't you going to strive that much more to sell those 5 items?