Stylish baby carriers have become the latest fashion must-haves for new mom and dads.
Celebrities like Brad and Gwen are using them to carry their babes around town.
There are dozens of manufacturers producing high fashion baby slings for today's fashion conscious parents.
Using a sling allows a parent to wear the baby - it is a new accessory.
The sale of baby carriers has grown in leaps and bounds in the past few years for a wide range of reasons.
Baby wearing is convenient for the parent, comfortable for both the baby and for the parent.
It provides freedom for the parent since their hands are free to do other things and at the same time keep a close eye on their infant.
They can be used when baby is a newborn all the way up to a toddler.
The carrier slings make it easy to hold a baby, and we all know that the more babies are held the more content they are and the less they cry.
For moms that are breastfeeding their baby a sling carrier makes it easy to breastfeed anywhere with the confidence of knowing that the sling is providing mom and baby with privacy.
More and more celebrities are having children, and in our celebrity-centric world people watch what they do.
And they are using baby slings to wear their baby.
So when celebrities are doing it logically follows that the general public will follow suit.
And it's not just mom anymore.
More and more celebrity dads and the not-famous dads are getting in on the convenience and joy of carrying their child in a carrier.