Social Media and E-Commerce
Social Media offers an opportunity for you to gain customers, increase your customer base and drive traffic to the website.
There is no denying that social media has glued itself in the marketing space and has conquered the online medium. Not only it has changed the way we communicate today but also affected the way we connect and interact with each other at an individual level.
Billions of people surf social media, you can imagine the reach it covers.
Having a social media presence has become an inescapable step for any brand. How about leveraging it in e-commerce and converting your fans/followers into customers?
Start with integrating social media account in the e-commerce website with the help of its widgets. This makes it easier for customer to share the content or product on their personal social media account, which will also be visible to his/her Facebook friends list. €Sharing' is an online way of achieving the €word of mouth' marketing.
Engaging and interacting with your customers should be considered a top priority. It is essential to nurture the relationship with the customers and gain their trust, give them what they are looking for or something they might find captivating. Interesting posts, contest, Facebook application can be an effective way to engage with them. Make them feel important by answering their queries, responding to the comment or tweet as soon as you can. Reward the customers by providing them exclusive discount coupons and loyalty points on the purchases they have made, this might help in gaining customer retention. Social media platforms can be immensely useful for cross promoting the product and service and get traffic to the website. Especially during the holiday season, cross promotion can be surely one of the best way to drive sales.
Blogging has proven to be a smart way to build your audience and generate more traffic and sales for your business. It also help to rank in search engine with the help of right keywords and relevant content.
Through social media a business can explore the demographic and expand the customer base. Facebook ads have made it easy for the company to know the customers and connect with them.
With a proper social media strategy, a company can build awareness, gain marketing insight and reach new and relevant customers. As one of India's leading web development companies and with its team of professionals with experience varying in all the fields of the digital world Ecommerce24 will provide you with the best service and Ecommerce solutions for your brand's digital presence.
There is no denying that social media has glued itself in the marketing space and has conquered the online medium. Not only it has changed the way we communicate today but also affected the way we connect and interact with each other at an individual level.
Billions of people surf social media, you can imagine the reach it covers.
Having a social media presence has become an inescapable step for any brand. How about leveraging it in e-commerce and converting your fans/followers into customers?
Start with integrating social media account in the e-commerce website with the help of its widgets. This makes it easier for customer to share the content or product on their personal social media account, which will also be visible to his/her Facebook friends list. €Sharing' is an online way of achieving the €word of mouth' marketing.
Engaging and interacting with your customers should be considered a top priority. It is essential to nurture the relationship with the customers and gain their trust, give them what they are looking for or something they might find captivating. Interesting posts, contest, Facebook application can be an effective way to engage with them. Make them feel important by answering their queries, responding to the comment or tweet as soon as you can. Reward the customers by providing them exclusive discount coupons and loyalty points on the purchases they have made, this might help in gaining customer retention. Social media platforms can be immensely useful for cross promoting the product and service and get traffic to the website. Especially during the holiday season, cross promotion can be surely one of the best way to drive sales.
Blogging has proven to be a smart way to build your audience and generate more traffic and sales for your business. It also help to rank in search engine with the help of right keywords and relevant content.
Through social media a business can explore the demographic and expand the customer base. Facebook ads have made it easy for the company to know the customers and connect with them.
With a proper social media strategy, a company can build awareness, gain marketing insight and reach new and relevant customers. As one of India's leading web development companies and with its team of professionals with experience varying in all the fields of the digital world Ecommerce24 will provide you with the best service and Ecommerce solutions for your brand's digital presence.
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