If you're running Google PPC AdWords campaigns then you've probably figured out that landing pages are extremely important if you want to be successful.
Landing pages are also important if you're running email campaigns or if you're focused in on driving organic search traffic.
You need to spend as much time on optimizing your landing pages as you do creating the offer that got people interested in you in the first place.
Here are some key tips that can help you optimize your landing pages and get the best results for your business: Keep It Simple Stupid (KISS) You don't want to confuse people when they come to your landing page.
Sometimes marketers feel like they need to cram as much information as possible into their landing pages to convince the readers to take the next step but the result is the exact opposite - they get overwhelmed by the information and leave.
People want to quickly know what you can do to help them and if you can't convince them within the first 5 seconds that they should stay on your website and continue reading then they leave - just like that! Have a strong value proposition that you clearly explain right at the start.
Make it visible, make it appealing, and make the reader want to read on to see what you have to say below.
Less is more when you only have a few short moments to make an impression.
Explain What You Want Them to Do Many marketers miss this point entirely and it's a big factor in optimizing your pages.
It seems obvious but if you don't tell readers what you want them to do then they won't do it.
You need to clearly explain what the next step is to get involved with your company.
If the goal is to get them to buy then explain the benefits and show them how to buy.
Make the buy button obvious so they can't miss it.
If you instead want them to leave their contact information then give them an incentive to do so and clearly lay out where you want them to put their information.
Whatever the next step is, make sure it's obvious to the reader because they are only scanning your website.
If your call to action is buried then you won't get the results you're looking for.
Again, less can be more here! Show the Call to Action More Than Once Once you've decided on what your call to action will be, make sure you display it multiple times on your sales page.
This is a critical component to landing page optimization.
If you wait for people to scroll to the bottom of the page before taking the next step then you'll miss out on a significant number of people who never took the time to go all the way down.
Make sure the call to action is placed where readers can see it and use it multiple times on your landing page to get the best results.