Using Clicktale To Improve Conversion Rates
Form analytics with ClickTale gives marketers an unfair advantage when attempting to build a list. With form analytics, you can get detailed reports on every aspect of your opt in forms conversion statistics.
ClickTale will not only record your visitors interaction with your web form, but itll give you data like which fields your visitors skip in the sign up process, or cause them to abandone the signup process altogether, allowing you to simply discard those fields, or replace them with simpler data request to improve your visitors experience.
Form analytics also measures the exact amount of time it takes each user to fill in various fields within the form and reports an average form field input time. This powerful feature shows you which fields take too long to fill in, or require an answer to a question that is too difficult to answer. Knowing this kind of thing allows you to make quick changes to your opt in forms that immediately increase conversions, and improve your bottom line cost per lead.
How ClickTale Form Analytics Work
ClickTale form analytics provide 5 different reports and they are as follows:
1.) Conversion Reporting This report details your online forms conversion metrics from a user perspective that is step by step. The conversion report records how many visitors saw your form, did something with it, tried but failed to complete it, and how many successfully completed it. These metrics allow you to see if your forms conversion ratio is suffering from its design and placement on your landing page, or due to a problem with the forms structure itself. Knowing what to fix, drastically cuts down on split testing time by showing you exactly what the problems are in real time.
2.) Drop Reporting The drop report basically tells you which field in the form your users were on last before leaving your web site. You could think of it as similiar to statcounter.coms exit link reporting, except applied to your web form. If a particular field in your form has a high % of drops, its probably a good idea to take it off your page, or modify it.
3.) Time Reporting The time reporting feature is very straight forward. It simply shows you how long it takes your users to fill out each individual field in your form, and how long it takes them to fill out the entire form. Fields that take forever to fill in probably are hurting your conversion rates. Try to make them shorter, or easier to answer.
4.) Blank Field Reporting This report shows you which fields in your form were left empty when the form was submitted. If a field is left blank often, your users probably think its an unimportant field to fill in, or that it doesnt apply to them. If you see a field with a high % of blank submissions, its probably a good idea to scrap it, or modify it.
5.) Refill Reporting The refill report is unique. If there is an error when the form is submitted, the refill report will gather data on which fields the visitor attempted to refill multiple times. THEN, you can go watch the corresponding visitor videos ClickTale records for you, to see if perhaps there was a javascript error, or something else causing users to be misslead when filling the form in the first time around.
In short, without ClickTale Form Analytics, the only metric you have to make changes with is conversions, but the change you make is most likely purely based on what you see someone else doing, or a gut feeling. The change may or may not result in an improvement to your opt in rates.
But WITH ClickTale form analytics, you can get your response rate up after only a few hundred visitors, because youll have a video recording of each attempt to fill in your form, and all pertinent data about each and every field within your form. If you havent started using ClickTale to boost your opt in rates, you should start today.
ClickTale will not only record your visitors interaction with your web form, but itll give you data like which fields your visitors skip in the sign up process, or cause them to abandone the signup process altogether, allowing you to simply discard those fields, or replace them with simpler data request to improve your visitors experience.
Form analytics also measures the exact amount of time it takes each user to fill in various fields within the form and reports an average form field input time. This powerful feature shows you which fields take too long to fill in, or require an answer to a question that is too difficult to answer. Knowing this kind of thing allows you to make quick changes to your opt in forms that immediately increase conversions, and improve your bottom line cost per lead.
How ClickTale Form Analytics Work
ClickTale form analytics provide 5 different reports and they are as follows:
1.) Conversion Reporting This report details your online forms conversion metrics from a user perspective that is step by step. The conversion report records how many visitors saw your form, did something with it, tried but failed to complete it, and how many successfully completed it. These metrics allow you to see if your forms conversion ratio is suffering from its design and placement on your landing page, or due to a problem with the forms structure itself. Knowing what to fix, drastically cuts down on split testing time by showing you exactly what the problems are in real time.
2.) Drop Reporting The drop report basically tells you which field in the form your users were on last before leaving your web site. You could think of it as similiar to statcounter.coms exit link reporting, except applied to your web form. If a particular field in your form has a high % of drops, its probably a good idea to take it off your page, or modify it.
3.) Time Reporting The time reporting feature is very straight forward. It simply shows you how long it takes your users to fill out each individual field in your form, and how long it takes them to fill out the entire form. Fields that take forever to fill in probably are hurting your conversion rates. Try to make them shorter, or easier to answer.
4.) Blank Field Reporting This report shows you which fields in your form were left empty when the form was submitted. If a field is left blank often, your users probably think its an unimportant field to fill in, or that it doesnt apply to them. If you see a field with a high % of blank submissions, its probably a good idea to scrap it, or modify it.
5.) Refill Reporting The refill report is unique. If there is an error when the form is submitted, the refill report will gather data on which fields the visitor attempted to refill multiple times. THEN, you can go watch the corresponding visitor videos ClickTale records for you, to see if perhaps there was a javascript error, or something else causing users to be misslead when filling the form in the first time around.
In short, without ClickTale Form Analytics, the only metric you have to make changes with is conversions, but the change you make is most likely purely based on what you see someone else doing, or a gut feeling. The change may or may not result in an improvement to your opt in rates.
But WITH ClickTale form analytics, you can get your response rate up after only a few hundred visitors, because youll have a video recording of each attempt to fill in your form, and all pertinent data about each and every field within your form. If you havent started using ClickTale to boost your opt in rates, you should start today.
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