How can you get marketing exposure for your business if you don't have any money to spend on marketing? First, you need to understand that marketing online is either time intensive or money intensive.
You are either going to spend time getting the word out, or pay someone to do it for you.
There are a number of very low cost or ever FREE ways to advertise that can be just as effective as paid sources if you are willing to put in the time and work them correctly.
Article marketing has been around for years and has been the best strategy for free advertising.
There are numerous ways people can find your content once you post it to a directory; article directories themselves, people can pick up your content and post it on their site; your article could be syndicated...
Google and the other search engines also view user generated content as very relevant to search terms, so articles will continue to be a fantastic strategy for marketing exposure.
There are hundreds of resources on how to write effective articles, so I won't go into the details.
I will reiterate, however, how well that articles work.
Another great way to get cheap marketing exposure is to use forums by commenting on relevant topics and providing a signature directing people to a website or blog.
People start forums on almost every topic you can imagine making them extremely targeted places to get marketing exposure.
Comment on 2 or 3 different threads in 5 different forums and you have generated 10 or 15 places for people to find your website.
Free classified sites are extremely popular and provide a great resource for inexpensive web traffic.
Sites like Craigslist and backpage.
com have millions of visitors per day and most of them provide a unique place for small business ads that get a lot of views.
By directing people to your site through a quick 3 or 4 line free ad any business owner can get a huge amount of marketing exposure.