When you are sending bulk emails, targeted emails, direct emails or any form of email advertising your goal is to have the email opened by the reader.
There are simple ways to increase your email open rates.
Be creative! With so many people receiving "junk" or "spam" email, you need to stand out from everyone else and really grab someone's attention.
Standing out simply can be wording your emails differently.
Ask a question in your subject.
Use personably words like "you", this makes the reader feel special and like they are the direct person you are "advertising" too.
Use action words! Keep the subject as short as possible.
You do not need to use a long drawn out subject to catch someone's attention.
Too many words and they brain automatically scans over them.
People like short and sweet! With our busy lives we need simplicity and seek it in everything we do.
Even our emails! To increase your email open rates, simply be creative; even use the person's first name if you can.
This is an attention grabber, as the person will naturally stop and read it when they see their own name! Then you are speaking directly to that person! And that catches our attention more than anything.
Do not make your subject appear to be spam or junk mail like.
This is a huge turn off for us readers.
I know that I can't stand to open up my email and see "junk mail"! You have to stand out from the others and become more and more creative.
With so many people demanding attention, you need to get yours.
Find ways to promote what you have and make it appealing.
Make the reader feel that they have to open your email and see what you have.