Consumerism is groping the world and falling into its trap is the Internet as well.
There was a time when Internet marketing was one of the most lucrative jobs; it is so even today but a lot more challenging.
This sector of marketing is the most volatile domain for doing business because Google loves to keep fellow SEO professionals on their toes with new updates.
Interestingly, in spite of so many recent updates that Google provides us with, the unending love it has for writing valuable content and marketing them well remains priority.
Content Marketing and its Untapped Potential Consumers today have a lot of options to choose from among social media profiles, watching videos, reading content and infographics.
It is easy for you to grab their interest.
But the daunting task comes when you have to keep up with your work to keep their interest alive.
It is in such trying times that one should not overlook the power of content marketing.
The facts listed below will help you to sit up and take notice on how a well-written content backed by valuable information can boost your website big time.
5 Interesting Stats that Reveal the Power of Content Marketing The statistical figures listed below on content marketing is sure to make your eyes pop out in disbelief on the power and effectiveness it commands.

• A whopping 90% consumers have a genuine interest on customized content which focus on the products and services that the company offers.
  According to consumers, they love to surf websites that talk extensively about their products and services via the content.
  They feel that such websites have a genuine interest in offering the best to their customers.
  
• Company websites which offer a separate blog page tend to generate more leads and the statistical figure is as high as 67%, as compared to company websites that do not boast of a blogging page.
  Blogs are more engaging and have a wider scope of keeping potential clients interested in your website.
  The social media is also a great platform to share your blogs.
  
• There was a time when companies did not focus much on content writing.
  The gradual rise in content marketing resulted in a large number of companies to outsource their content from freelancers or ghost writers.
  There is an increase in percentage even among companies who outsource content.
  As estimated, the increase is up to 7% as compared to the earlier year.
  
• 61% consumers feel confident about doing business with companies who offer a blog page on their website that boasts of rich content with valuable information to offer its readers.
  In all probability, blogs tend to play a key role in convincing customers to do business with them.
  
• People love to follow brands on their social media profiles.
  Interestingly, a great content is one of the top 3 reasons for visitors to check your social media profile.
  23% visitors on an average stay online daily and it is primarily because of their undying interest in reading good blogs.
  

Content marketing is a powerhouse waiting to explode to drive in traffic to your website.
Don't let the power go untapped.
Make the most of this opportunity and impress Google.