Three New Trends in Small Dog Clothes
Watch out North America, I have seen the future of dog clothes and I am not so sure that I liked it all that much.
I had a chance to travel to London recently for a business trip to absorb new fashion trends in the dog clothing industry.
This industry is now large enough to have its very own international dog clothes show, so that means that the category is now worthy of taking notice and exploring the opportunities to help people on this side of the pond show their love for their dog.
There were three major trends in dog clothing that are forthcoming.
I would all two of them trends and one of them an outright wave.
The first trend is the trend towards clothing that is designed to be worn in layers.
Dogs can now wear a light undergarment for spring and fall types of days that is covered by a heavier sweater or sweatshirt like material that is capable of being removed on short notice to allow the smaller canine to enjoy a bit more fresh air on walks around the local park.
The designs for these layered clothes are available in many styles, from sporty to traditional, preppy to gothic.
The clientele that these items are intended for are the older generation who has an empty nest and lavishes love onto their 4 legged friend or the sophisticated woman who takes her dog everywhere by having it next to her in a dog carrier.
The second trend that was observed on the trip is the movement in full body garments.
These garments are designed to allow your dog to go with you in extreme weather conditions outside to play in the snow or to tag along on a ski trip.
The garments fit closely onto each of the four legs of the animal after being set upon their back in order to get into the clothing article.
The zipper or buttons are then fastened on the underside so as not to show any of the seams.
It gives the appearance that the animal has on long johns like so many of us in the Midwest wore when we were kids on cold days.
Again, the styles are fantastic and the colors and textures of materials knew no boundaries.
I especially liked some of the hand made sets that were available for sale at the show.
While I was a little concerned about the ability of the suppliers to meet what could be a great demand, their quality and design styles seemed more in line with that of the layered garments seen at the show.
The third and final trend to mention is that of the growing popularity of the items.
With more empty nesters showering their pets with love and affection, the dog clothing industry is enjoying quite a nice boom.
As new products are introduced it will likely lead to fragmentation of the market for now, this market and product category is a great place for retailers to begin to offer clients high quality prices at attractive margins.
I had a chance to travel to London recently for a business trip to absorb new fashion trends in the dog clothing industry.
This industry is now large enough to have its very own international dog clothes show, so that means that the category is now worthy of taking notice and exploring the opportunities to help people on this side of the pond show their love for their dog.
There were three major trends in dog clothing that are forthcoming.
I would all two of them trends and one of them an outright wave.
The first trend is the trend towards clothing that is designed to be worn in layers.
Dogs can now wear a light undergarment for spring and fall types of days that is covered by a heavier sweater or sweatshirt like material that is capable of being removed on short notice to allow the smaller canine to enjoy a bit more fresh air on walks around the local park.
The designs for these layered clothes are available in many styles, from sporty to traditional, preppy to gothic.
The clientele that these items are intended for are the older generation who has an empty nest and lavishes love onto their 4 legged friend or the sophisticated woman who takes her dog everywhere by having it next to her in a dog carrier.
The second trend that was observed on the trip is the movement in full body garments.
These garments are designed to allow your dog to go with you in extreme weather conditions outside to play in the snow or to tag along on a ski trip.
The garments fit closely onto each of the four legs of the animal after being set upon their back in order to get into the clothing article.
The zipper or buttons are then fastened on the underside so as not to show any of the seams.
It gives the appearance that the animal has on long johns like so many of us in the Midwest wore when we were kids on cold days.
Again, the styles are fantastic and the colors and textures of materials knew no boundaries.
I especially liked some of the hand made sets that were available for sale at the show.
While I was a little concerned about the ability of the suppliers to meet what could be a great demand, their quality and design styles seemed more in line with that of the layered garments seen at the show.
The third and final trend to mention is that of the growing popularity of the items.
With more empty nesters showering their pets with love and affection, the dog clothing industry is enjoying quite a nice boom.
As new products are introduced it will likely lead to fragmentation of the market for now, this market and product category is a great place for retailers to begin to offer clients high quality prices at attractive margins.
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