Progressive Nike Ad--"Write The Future"
In an "image representative all" world, NIKE is the world's most recognizable landmark.It became a cultural icon.NIKE's English intent is the "Greek goddess of victory".NIKE's new advertisement "Nike Write The Future" is no doubt a success,unlike previous purely commercial Nike shoes' ads.With advertising the sports brand has surely been another huge success.It has adverted things as a big picture that explain the consequences of winning and losing.
This new World Cup commercial has soccer fans buzzing crazy,the global TV premiere of the ad has been during and has already exsit a number of views on many review sites.The ad is three minutes long containing tripping around the world,showing the football culture worldwide,and including awesome acting of Kobe Bryant as Ronaldinho for a surprise.The commercial is composed by writer-director Alejandro Gonzalez,who is often praised for his ability to weave multiple seemingly unrelated storylines into a larger theme.
In fact,the biggest spot of the ad is having a host of stars promoting Nike, including Wayne Rooney (sporting a ginger beard), Cristiano Ronaldo, Didier Drogba, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan,Tim Howard and Thiago Silva are featured,they were all acting just as looking at the ads they did before.As Nike describes it, "The Write the Future film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees".
Rather than glorying in the hyperbole,Nike have the good sense to poke fun at it,particularly presenting a whole ward full of babies named after Wayne Rooney.Another classic the Brazil squad,bored waiting for their flight took it upon themselves to do a heap of tricks that prompted a whole host of airports to ban copycat fans trying it out.Meanwhile,almost all fans are imitating their heroes.
After watching at the beautifully shots and entertaining stories.To my eyes,it's not really any different than what they've done for,photography that which work of act.However,someones said "This film sums up all the stupidity of football today. Some greedy morons money and personal glory. Not an ounce of teamwork. Poor ball jugglers on-adored! Pathetic."But in my opinion,the worst part is that almost everything is true,"Rugby and handball the true values of sport":) Especially when the rugby recite the letter of Guy Moquet at the initiative of President of Banana Republic."Soccer is just hot air."With this kind of argument is rather general that stirs your brain wind.I just saw him get on TV. 3 minutes of commercials,well not bad!Good move by Nike.
This new World Cup commercial has soccer fans buzzing crazy,the global TV premiere of the ad has been during and has already exsit a number of views on many review sites.The ad is three minutes long containing tripping around the world,showing the football culture worldwide,and including awesome acting of Kobe Bryant as Ronaldinho for a surprise.The commercial is composed by writer-director Alejandro Gonzalez,who is often praised for his ability to weave multiple seemingly unrelated storylines into a larger theme.
In fact,the biggest spot of the ad is having a host of stars promoting Nike, including Wayne Rooney (sporting a ginger beard), Cristiano Ronaldo, Didier Drogba, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan,Tim Howard and Thiago Silva are featured,they were all acting just as looking at the ads they did before.As Nike describes it, "The Write the Future film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees".
Rather than glorying in the hyperbole,Nike have the good sense to poke fun at it,particularly presenting a whole ward full of babies named after Wayne Rooney.Another classic the Brazil squad,bored waiting for their flight took it upon themselves to do a heap of tricks that prompted a whole host of airports to ban copycat fans trying it out.Meanwhile,almost all fans are imitating their heroes.
After watching at the beautifully shots and entertaining stories.To my eyes,it's not really any different than what they've done for,photography that which work of act.However,someones said "This film sums up all the stupidity of football today. Some greedy morons money and personal glory. Not an ounce of teamwork. Poor ball jugglers on-adored! Pathetic."But in my opinion,the worst part is that almost everything is true,"Rugby and handball the true values of sport":) Especially when the rugby recite the letter of Guy Moquet at the initiative of President of Banana Republic."Soccer is just hot air."With this kind of argument is rather general that stirs your brain wind.I just saw him get on TV. 3 minutes of commercials,well not bad!Good move by Nike.
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