Twitter marketing is a very popular way to promote things online but if you want to do it correctly, you need to be aware of the more common mistakes people make that end up killing their campaigns.
If you're just starting out with Twitter marketing, then you shouldn't make the mistake of beginning the promotional efforts right way.
The best part about Twitter is the sense of community that the service fosters: people connect with each other over shared likes, dislikes and interest and it is important to become a full member of that community before you start bombarding users with promotional messages.
When people begin following you they are hoping that you will be sharing useful and/or entertaining information.
If, instead, you simply start showering your followers in obvious sales messages not only will your followers flee from you but you won't make any money.
A good idea is to give away a lot of useful information to your followers and to do that often because that will build a trusting relationship with them so that when you do decide to start sending out marketing messages the response to them will be more favorable.
In addition to that, your part in the Twitter community will help you build your long term business.
So keep your marketing at bay, at least in the start.
First you need to make a splash by being trustworthy and then start your marketing efforts.
Is it your plan to present yourself as a polished businessman or woman on Twitter? This may sound like a good idea, but on Twitter it's not.
People use Twitter to interact with like-minded people and have some quality time.
If you seem too rigid, it won't be a good fit with Twitter users.
It pays to actually try and add some fun factor to your Tweets so that people get educated and at the same time don't feel too pressurized or even bored.
The idea is to get your followers hooked on your tweets so they want to read your next one.
Twitter is part entertainment for people, so try and share things that would make them happy.
If you want to keep people's attention, you can't be too dull.
If you can give your followers something a little different, they will be more likely to want to find out more about you and your offers.
This might seem like a small mistake that you can ignore, but don't.
An easy Twitter tip for marketers is to be social--it really is as easy as that.
Twitter is a very strong community made up of people who want to have conversations and interact with each other.
The more you interact with the rest of the community, the more you contribute to Twitter as a whole: a community made up of people who want nothing more than to share ideas and entertain each other.
Also, this will make you look more genuine and trustable in the eyes of your followers.
This is nothing better than being involved with your target audience and giving them something that they can use much the same way that friends do for each other.
When you market on Twitter, then, be careful not to make the kind of mistakes that can prevent you from succeeding.
As long as you grasp the basic ideas of how things work on Twitter, you should know enough to not make such mistakes.