For car sales rooms, attaching a printed keyring can be an essential selling tool for later sales, that's often overlooked.
Some see the keyring as an essential item whilst others think of it as just something else to have to sort out, pay for and issue.
But the keyring, whether given away one per car or one per set of keys, is a fantastic way to get your name known for very little expense.
But why would you want to spend an extra 30 pence on a keyring when the customer already knows you exist and have bought from you? Do car customers come back quickly to buy another car a few weeks later? Is there really an advantage to adding a small amount to the cost of the car during the sales process? Car buying customers don't usually buy a new car every few months, but by distributing printed keyrings on every set of keys you hand out you are helping your business in several ways.
That customer is bound to be telling their friends about their new car when they see them and if they have enjoyed your service, and remember they did buy from you so that's a good sign, then it's likely they will recommend you to their friends.
With a keyring in their pockets they can tell their friends your contact details and maybe they will also become your customers.
It's also very useful for after sales car.
Frequently I've looked up the number of the garage I bought the car from by referring to the keyring.
I can then book the car in for its regular service and repairs.
If that keyring isn't there, I've got to put some effort into finding that garage's number.
So why not go somewhere else, where I can find the number or am maybe passing and can arrange the service then? It is also very good customer care and helps your reputation.
Buyers see that they can carry your contact details around with them whilst they drive their car about and know that if they need you, your contact phone number is attached to the keyring.
If there's a problem with the car, they can easily contact you and maybe it's then you that arranges the repairs, and the invoice that goes along with it.
The actual keyring doesn't need to be overly fancy.
As long as it is hard wearing as it will be dumped into bags and pockets and needs to last, then the style is very much up to you.
The popular torch keyring, whilst not expensive, is an extra gimmick that many buyers will like and think of as a really useful tool to carry around whilst driving.
But even the most humble 30 pence printed plastic keyring, with your name and contact phone number printed clearly onto the inset should work most of the time.
These don't look as cheap as they really are and can be used from anywhere from back street used car sales to high end prestige car showroom.
Wherever you lie within that range, there's certainly a printed keyring for you and a market for you to distribute it to.