Write Your Sizzling Sales Letter
Sales letters can be used for websites, email lists, solo ads, regular mail, flyers, and more. When you have something to sell or an idea to promote, you need a sales letter.
A great sales letter that sizzles and sells can ignite your businesses, turning prospects into paying customers. A great sales letter also makes you look serious, professional, and someone people want to do business with.
You can have a professional writer create your sales letter. That will cost you anywhere from $75 to several hundred dollars. I wouldn't pay less -- you get what you pay for.
OR, you can write your own sales letter. Here are five easy steps for writing your own sizzling sales letters.
1. Start with a headline in bold large type. This is the first thing the customer will read -- so you headline needs to grab their attention.
Winning headlines start with a question:
Are you ready to earn Six Figures this year from a proven program?
Start with an announcement:
Just released, the new Widget 5000 saves YOU money and does TWICE the work!
Start with a customer quote:
"I loved these gloves so much I bought a pair for each member of my family"
Start with a problem the customer has:
The Economy is hurting your business. We will help you bring in more customers and double your profits -- guaranteed
2. Next give readers a quick overview of what you are selling. I realize many sales letters on the Net go on for days before you ever find out what they're selling. But that strategy only works in specialized situations. Tell you customers right up front what you can do for them. Promote your BEST customer benefit -- be it saving them money, doing work for them, making them feel sexier, or improving their health.
3. List your product or service's features. Then tell what that feature does for the customer. It's good to bullet these features so customers can quickly scan them.
* Faster service - We fix your problem TODAY! You never have to wait.
* Save money - Our prices are 20% lower than the competition!
* Expert know-how - All our people have worked with us for 5 years or more so you know your job will be done right the first time.
* Peace of mind - We fix your problem so you can get back to the life you love.
4. Write a paragraph or two to tell how your product is created, the science behind your service, customer testimonials, about your experience in the area, and/or guarantees.
5. Finally, wrap up your sales letter with a line or two about how great life will be once the customer buys what you're selling.
"Use the Widget 5000 and get the job done in record time. You'll enjoy trouble free operation that lets you get back to what you do best. You'll save money and make money! It's a win-win you just can't afford to pass up."
Give people several ways to buy. Depending on your business, give customers a credit card or Paypal order button, order number to call, address to send the check -- or all of the above.
Your sales letter doesn't need to go on for pages. I've found one page -- or 300 words -- is plenty to sell just about anything (and I've written for thousands of businesses in every conceivable industry.) Your sales letter may work best at just 3 to 5 paragraphs.
You don't need to be an expert writer. Simply write like you talk. Tell your story. Then have someone check your wording. That's the method professional writers use, and YOU can use it too for better results and BIGGER profits.
A great sales letter that sizzles and sells can ignite your businesses, turning prospects into paying customers. A great sales letter also makes you look serious, professional, and someone people want to do business with.
You can have a professional writer create your sales letter. That will cost you anywhere from $75 to several hundred dollars. I wouldn't pay less -- you get what you pay for.
OR, you can write your own sales letter. Here are five easy steps for writing your own sizzling sales letters.
1. Start with a headline in bold large type. This is the first thing the customer will read -- so you headline needs to grab their attention.
Winning headlines start with a question:
Are you ready to earn Six Figures this year from a proven program?
Start with an announcement:
Just released, the new Widget 5000 saves YOU money and does TWICE the work!
Start with a customer quote:
"I loved these gloves so much I bought a pair for each member of my family"
Start with a problem the customer has:
The Economy is hurting your business. We will help you bring in more customers and double your profits -- guaranteed
2. Next give readers a quick overview of what you are selling. I realize many sales letters on the Net go on for days before you ever find out what they're selling. But that strategy only works in specialized situations. Tell you customers right up front what you can do for them. Promote your BEST customer benefit -- be it saving them money, doing work for them, making them feel sexier, or improving their health.
3. List your product or service's features. Then tell what that feature does for the customer. It's good to bullet these features so customers can quickly scan them.
* Faster service - We fix your problem TODAY! You never have to wait.
* Save money - Our prices are 20% lower than the competition!
* Expert know-how - All our people have worked with us for 5 years or more so you know your job will be done right the first time.
* Peace of mind - We fix your problem so you can get back to the life you love.
4. Write a paragraph or two to tell how your product is created, the science behind your service, customer testimonials, about your experience in the area, and/or guarantees.
5. Finally, wrap up your sales letter with a line or two about how great life will be once the customer buys what you're selling.
"Use the Widget 5000 and get the job done in record time. You'll enjoy trouble free operation that lets you get back to what you do best. You'll save money and make money! It's a win-win you just can't afford to pass up."
Give people several ways to buy. Depending on your business, give customers a credit card or Paypal order button, order number to call, address to send the check -- or all of the above.
Your sales letter doesn't need to go on for pages. I've found one page -- or 300 words -- is plenty to sell just about anything (and I've written for thousands of businesses in every conceivable industry.) Your sales letter may work best at just 3 to 5 paragraphs.
You don't need to be an expert writer. Simply write like you talk. Tell your story. Then have someone check your wording. That's the method professional writers use, and YOU can use it too for better results and BIGGER profits.
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