If you are having difficulty finding customers and bookings for your home party business then I have discovered a little known way to find thousands of potential customers and effectively multiply your current business efforts.
And that's by starting a blog.
Blogging has become one of the most successful marketing methods for party plan professionals because by creating an online presence you can effectively position yourself as an expert and have people asking you for advice.
Most party plan companies don't allow online advertising because you could breach their trademark or copyright rules.
So you will need to set the blog up to advertise yourself rather than your business.
Advertise myself? What do you mean? The easiest way to explain is with an example.
Let's say you are with an organic skin care company.
You could write articles on your blog that are related to things like: a)Toxic ingredients in skin care b)What to avoid when choosing a new moisturizer c)How to read an ingredient label And so on.
After you have written a few posts, readers will begin to see you as an expert in your field and will start seeking your opinion on the best organic products to buy.
And then you can offer a solution - your product.
This method is extremely effective if you can link directly to your consultant company web address so they can purchase, but can also be done well without.
When customers start approaching you, then you are already in a great position because you become an advisor rather than a salesperson, and it is much easier to sell a solution than it is to sell a product if you know what I mean.
Over time, a blog can be one of the most effective marketing tools at your disposal as more and more customers find your site and read what you have to say.