What About Viral Marketing?
There is even new terminology associated with the emerging impor-
tance of e-mail marketing: "viral marketing." This somewhat unfortu-
nate moniker wrongly associates e-mail marketing with viruses. The
intended meaning, however, is marketing that spreads rapidly via e-mail or other Internet communications.
Writing in Red Herring (May 2000), Steve Jurvetson says viral marketing got its start when Hotmail, a Web-based e-mail service, included a promotional message about its service with a URL in every message sent by a Hotmail user. The result, says Jurvetson, was that "every customer becomes an involuntary salesperson simply by using the product." He claims that Hotmail's subscriber base reached 12 million users in only 18 months, with a meager advertising budget of just $50,000. It was all because of viral marketing.
Given the nature of the Internet and e-mail, it is easy to see how
marketing messages can spread just as rapidly as computer viruses
themselves. By simply adding a promotional message to an e-mail,
that e-mail becomes a promotion that can then be forwarded to one,
or one hundred, or one thousand individuals in no time. For viral
marketing to be most effective, there should be a valuable reason why
someone should want to forward your e-mail. Maybe it is a discount
or a freebie, a brief test or a free report, or just something with sound or motion. Whatever it is, if you offer both the sender and the recipient something of perceived value, viral marketing will be that much more potent.
A common variation on the viral marketing theme is "tell a friend"
or "forward to a colleague." Basically, this means the marketer suggests that the recipient of an e-mail pass it along to someone else, and provides an easy way to do this, perhaps with a "forward to a colleague" button within the body of the e-mail. There may or may not be a reward attached to this. Some e-mail distribution services can track passalong back to the original recipient so that marketers can find out how well the concept works for themselves.
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tance of e-mail marketing: "viral marketing." This somewhat unfortu-
nate moniker wrongly associates e-mail marketing with viruses. The
intended meaning, however, is marketing that spreads rapidly via e-mail or other Internet communications.
Writing in Red Herring (May 2000), Steve Jurvetson says viral marketing got its start when Hotmail, a Web-based e-mail service, included a promotional message about its service with a URL in every message sent by a Hotmail user. The result, says Jurvetson, was that "every customer becomes an involuntary salesperson simply by using the product." He claims that Hotmail's subscriber base reached 12 million users in only 18 months, with a meager advertising budget of just $50,000. It was all because of viral marketing.
Given the nature of the Internet and e-mail, it is easy to see how
marketing messages can spread just as rapidly as computer viruses
themselves. By simply adding a promotional message to an e-mail,
that e-mail becomes a promotion that can then be forwarded to one,
or one hundred, or one thousand individuals in no time. For viral
marketing to be most effective, there should be a valuable reason why
someone should want to forward your e-mail. Maybe it is a discount
or a freebie, a brief test or a free report, or just something with sound or motion. Whatever it is, if you offer both the sender and the recipient something of perceived value, viral marketing will be that much more potent.
A common variation on the viral marketing theme is "tell a friend"
or "forward to a colleague." Basically, this means the marketer suggests that the recipient of an e-mail pass it along to someone else, and provides an easy way to do this, perhaps with a "forward to a colleague" button within the body of the e-mail. There may or may not be a reward attached to this. Some e-mail distribution services can track passalong back to the original recipient so that marketers can find out how well the concept works for themselves.
For more Work at Home Opportunities visit my Emergency Money Plan Review. With Emergency Money Plan [http://fabiosreviews.com/emergency-money-plan-review-and-bonus] you will learn how you could be making $200 in Just 15 minutes from now. Take The Emergency Money Plan [http://fabiosreviews.com/emergency-money-plan-review-and-bonus] Opportunity.
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