Creating brand recognition is at the forefront of each company's stratagem, whether or not it is a global empire or a small local business. Selling the name and logo of the company can guarantee that people remember it after they are looking for similar items to your products. There are various ways in which businesses strive to confirm they get as much brand name penetration as possible, and one common means in Australia is to use personalised stubby holder devices. Such stubby holders are more common within the country, and several people use them on a daily basis to carry cool drinks and prevent them from turning warm too quickly.

The stubby holder contains a number of benefits to the local business attempting to increase the amount of familiarity with their brand. Firstly, the holders are likely to be used again and again, when there is a burning day, or a cool drink is needed. Giving them out to sports fans almost ensures that they will be used at some point. The stubby holder could be used and then re-used, and are more durable than that other common give-away, the biro. The stubby can not run out within some weeks and be discarded, however rather can be used for several summers, year after year. This can be why personalising the holders with a corporation brand can be so efficient.

One more reason for their popularity amongst businesses is their cost-effectiveness. They could be purchased in bulk, from fifty to literally thousands at a time, and this enables the companies to get a discount. Such prices enable the business to avoid having to offer their entire marketing budget to the promotion, allowing them greater leeway to do other things as well. In addition, there is usually no extra price for printing a name or brand on the side of the stubby holder, which ensures that the most important part of the campaign is actually cost-effective.

Due to their low cost and the ease with which they will be personalised, many businesses will provide away a free stubby holder to guests at a trade truthful, a product launch, or similar. They may also target students by giving them a stubby holder as part of a welcome pack after they join the university. All of this will help the business to make sure that at least some of those people later remember and use their services, or purchase their products. The promotional significance of stubby holders could not be overlooked by any business in Australia.