More Leads, More Clients, More Sales
So much to do, so little time - and not enough to show for all your hard work. If that's become your mantra, if you just don't know where to start, let me give you a checklist of things to focus on that will save you time and grow your business.
Basically, there are three things, and only three things, that will allow you to double, triple, even quadruple your income - more leads, more clients, and more sales. Follow these tips for ways to achieve them, and watch your business grow.
1.Analyze your business. Determine what it will take to bring in more revenue, whether it's getting more clients, or getting your existing clients to spend more money.
2.Develop a SYSTEM (Save Your Self Time, Energy and Money). If generating leads only happens when you attend a networking event or place an ad - if it's something you have to think about or make time to do - it's not a system. A good system will make lead generation automatic, will let you go on holiday and come back to find more leads than before you left. Examine each aspect of your business to see what is working for you and what isn't. And if something isn't, then drop it and focus on something else.
3.Take yourself out of the equation. Are sales totally dependent on your involvement in generating them? If you must constantly promote your business in order to attract clients, you need to find a way to make sales that isn't dependent on you alone.
4.Expand your lead sources by increasing your visibility in the marketplace. Explore social media, like Twitter, Facebook and LinkedIn. Consider a new magazine or publication for advertising. Think about doing something more with articles, or starting a blog.
5.Develop a strong conversion process. All the leads in the world won't increase your income if you can't convert them into paying customers.
6.Don't restrict how much a customer can spend. The amount of business that customers can do with you is limited by your highest priced product, service or program. You need to raise the amount that people can spend with you, giving them more opportunities to give you money. Look at your highest priced product or service and see how you can take it to a new level. Create a new high-end product that your existing customers will pay for, and that will attract more new leads to your business.
7.Encourage customers to increase their spending by creating an up-sell. Find connections between your products or services or programs, and when a customer wants to buy item A, automatically suggest supplementing the order with item B. Typically 35% of customers are more than willing to take your suggestion to spend more money.
8.Make customers feel special. Develop continuity streams of income by creating membership programs and continuity programs, where people pay a monthly fee for your service or your product. Offer ongoing support by way of refreshers and top-ups for a regular fee.
9.Track and test. Analyzing and evaluating where you focus your time, energy and money is a sure way of knowing whether your methods are productive. Track and measure the value of your lead sources and the effectiveness of your conversion process in generating revenue. Assess your website for qualified traffic, readily accessible information, and sale completion. These statistics will prove how well your site is working for you.
Applying these steps to your business will help you to focus on attracting more leads, converting them into paying customers, and generating more sales. This is the surest way to increase your bottom line and watch your income grow.
Basically, there are three things, and only three things, that will allow you to double, triple, even quadruple your income - more leads, more clients, and more sales. Follow these tips for ways to achieve them, and watch your business grow.
1.Analyze your business. Determine what it will take to bring in more revenue, whether it's getting more clients, or getting your existing clients to spend more money.
2.Develop a SYSTEM (Save Your Self Time, Energy and Money). If generating leads only happens when you attend a networking event or place an ad - if it's something you have to think about or make time to do - it's not a system. A good system will make lead generation automatic, will let you go on holiday and come back to find more leads than before you left. Examine each aspect of your business to see what is working for you and what isn't. And if something isn't, then drop it and focus on something else.
3.Take yourself out of the equation. Are sales totally dependent on your involvement in generating them? If you must constantly promote your business in order to attract clients, you need to find a way to make sales that isn't dependent on you alone.
4.Expand your lead sources by increasing your visibility in the marketplace. Explore social media, like Twitter, Facebook and LinkedIn. Consider a new magazine or publication for advertising. Think about doing something more with articles, or starting a blog.
5.Develop a strong conversion process. All the leads in the world won't increase your income if you can't convert them into paying customers.
6.Don't restrict how much a customer can spend. The amount of business that customers can do with you is limited by your highest priced product, service or program. You need to raise the amount that people can spend with you, giving them more opportunities to give you money. Look at your highest priced product or service and see how you can take it to a new level. Create a new high-end product that your existing customers will pay for, and that will attract more new leads to your business.
7.Encourage customers to increase their spending by creating an up-sell. Find connections between your products or services or programs, and when a customer wants to buy item A, automatically suggest supplementing the order with item B. Typically 35% of customers are more than willing to take your suggestion to spend more money.
8.Make customers feel special. Develop continuity streams of income by creating membership programs and continuity programs, where people pay a monthly fee for your service or your product. Offer ongoing support by way of refreshers and top-ups for a regular fee.
9.Track and test. Analyzing and evaluating where you focus your time, energy and money is a sure way of knowing whether your methods are productive. Track and measure the value of your lead sources and the effectiveness of your conversion process in generating revenue. Assess your website for qualified traffic, readily accessible information, and sale completion. These statistics will prove how well your site is working for you.
Applying these steps to your business will help you to focus on attracting more leads, converting them into paying customers, and generating more sales. This is the surest way to increase your bottom line and watch your income grow.
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