Introducing FourSquare
In early October a relatively unknown app called Foursquare was released in the UK.
As of July 2010 it is expected to hit over 2 million users and is growing at a rate of 15,000 users per week.
But what is foursquare and how can it benefit your business? Foursquare is a mobile application with various facets, it is a: * Social Media Networking Application * Game * Map + Exploration Tool * Business Application - Web Marketing Foursquare is an application that uses geo-location, that is to say uses your phones internal GPS to locate where you are.
Foursquare is based around what is termed as "checking in".
You can check into almost any venue; bars, clubs, restaurants, cinemas etc.
A little message can be included for your friends to explain whereabouts you are, what you're doing, and what's going on at the venue - all very brief.
Using geo-location and your social network of friends you can find out what everyone is up to, or where he or she last checked in.
The game element involves the receiving of points according to how many times you check in at a certain venue.
You can collect badges and awards for your continued loyalty to a particular destination.
If you check into a place often enough you can become the mayor of the venue.
This is to say you have checked in more than anyone else, this can often mean discounts or vouchers.
As an exploratory tool Foursquare encourages people to discover new places in their own neighborhood.
If you happen to be at a loss for what do on a certain day, run the app and see what your friends are up to and/or what is available to do in the local area.
For example any specials on in a restaurant...
Finally foursquare could prove to be a very valuable tool for both online and offline businesses as a web marketing tool.
As a business owner you can engage your customers by offering discounts and prizes to loyal customers when they check in using foursquare.
Making sure you pay some special attention to the mayor of the venue! Thus encouraging business and possible increase in visiting customers.
As of July 2010 it is expected to hit over 2 million users and is growing at a rate of 15,000 users per week.
But what is foursquare and how can it benefit your business? Foursquare is a mobile application with various facets, it is a: * Social Media Networking Application * Game * Map + Exploration Tool * Business Application - Web Marketing Foursquare is an application that uses geo-location, that is to say uses your phones internal GPS to locate where you are.
Foursquare is based around what is termed as "checking in".
You can check into almost any venue; bars, clubs, restaurants, cinemas etc.
A little message can be included for your friends to explain whereabouts you are, what you're doing, and what's going on at the venue - all very brief.
Using geo-location and your social network of friends you can find out what everyone is up to, or where he or she last checked in.
The game element involves the receiving of points according to how many times you check in at a certain venue.
You can collect badges and awards for your continued loyalty to a particular destination.
If you check into a place often enough you can become the mayor of the venue.
This is to say you have checked in more than anyone else, this can often mean discounts or vouchers.
As an exploratory tool Foursquare encourages people to discover new places in their own neighborhood.
If you happen to be at a loss for what do on a certain day, run the app and see what your friends are up to and/or what is available to do in the local area.
For example any specials on in a restaurant...
Finally foursquare could prove to be a very valuable tool for both online and offline businesses as a web marketing tool.
As a business owner you can engage your customers by offering discounts and prizes to loyal customers when they check in using foursquare.
Making sure you pay some special attention to the mayor of the venue! Thus encouraging business and possible increase in visiting customers.
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