You've gone the through the painstaking process of writing your masterpiece.
You have just created a work of art that you are so proud of and now you want to share it with the world! You put your heart and soul and enormous amount of time and effort into writing your first ebook.
How on earth are you going to go about marketing your ebook? eBook marketing is a process.
You have just finished what you probably thought was the hardest part of your new venture.
What you have really accomplished in reality is just a small portion of the overall system.
eBook marketing requires a dedicated, consistent, focused effort in order to achieve the results you're looking for.
First you have to decide how you want the public to see your ebook.
The ecover or eBook cover is your first impression and you only get one first impression! A potential customer will take one look at your ecover or eBook cover and decide if they want to proceed further (this looks interesting!) or leave your page forever! How you present your eBook to the public is one of the most important if not THE most important aspect of your eBook marketing campaign.
Take for example a plain, nondescript, text laden ecover.
Does it catch your eye? Are you going to read all of the text on the ecover? Or is your subconscious going to take over and decide that you never even saw the cover in the first place.
What we see and pay attention to is a direct result of our subconscious mind telling us it wants a closer look because it has value on a primal level.
Our mind is keyed to what is called survival and replication cues.
If the subconscious processes something that will help you survive such as food or money or something that will make you have a positive feeling it will push that sensation to your conscious mind.
We all want to feel good.
Whatever makes us feel good will get our attention and make us look closer.
Take for example an arbitrary product that relieves pain.
How is that marketed? They show someone in pain with a pained look on their face.
They follow up with a seemingly happy and smiling individual after using the product.
That person is experiencing pleasure and so can you if you use that product! Simple, but effective and you should do the same in your eBook marketing.
Another example is the KY jelly commercial on television.
An ordinary couple decides to use the "his" and "hers" KY product.
The scene switches to a series of fast paced explosive and metaphorical images to describe the couple's lovemaking.
The scene then shifts back to the couple completely spent! If that doesn't want to make you try the product I don't know what would.
You want to experience the same pleasure that this couple has just supposedly had in front of you.
So how do we go about incorporating that subconscious control in our eBook marketing? Well think about it for a second.
What we are attracted to is made on a primal level so it makes sense that other people would be attracted to the same things.
Just go to Google and do a random search for something.
Now click on each site that comes up.
Do you like the webpage? If so, what about it do you like.
I guarantee you it was the graphics! If you don't like the graphics you'll hit the back button immediately.
When you have found a few web pages that you like start to analyze the graphics.
This is your eBook marketing research.
What is it that attracts you to these graphics? Your subconscious mind told you that you like them now just figure out why.
Does it have something to do with sex? Is it the colors? Men and women are attracted to different colors so make sure you know your target market.
Women are attracted to colors that signify fruit colors.
More specifically they are attracted to berry colors.
Females have a primal gathering instinct.
If they are gathering food, the ones with bright colors catch their eye and they investigate further.
Most berries and fruits are brightly colored.
Men on the other hand are attracted to sex.
Anything that represents that primal instinct is attractive to them.
Things such as money, fancy cars, power and all the other trapping of success; basically anything that will help them achieve sex will attract a man's attention.
So now you have to really do your research.
In your specific eBook marketing niche what is it that will attract your target audience.
If all this is becoming too much for you then study your competition.
There is absolutely no reason to reinvent the wheel! Go to Amazon and look at other books on the topic.
Analyze their artwork and ecover designs.
Which ones are the most attractive to you? Now which ones are the most attractive to your target market? Find out where they hang out a do some market research.
Find a website, forum or blog that your target market frequents regularly.
Then put that website into Alexa to come up with other sites your target market frequents.
You then begin to build a profile of your target market.