10 Critical Steps to Sell Anything Online - Turn Your Website Into a Selling Machine
Website and small business owners work hard to make money online.
They start by making their websites creative and pretty.
After all the work and expense, they are typically left wondering why they still can't sell their product or service.
The simple truth of the matter is that artistic design, fancy borders, mouse over effects and java scripts are not critical to any sale.
Why? Because all of those creative effects never cause the visitor to take action.
When your website has no action, you have no sales.
How can you sell anything online? First of all, understand that it's your words that sell.
If there is a 'secret sauce' to online marketing, it's your words.
Follow these 10 'must have' steps on your website to sell anything online and make your small business website profit! The 10 'must have' steps to sell anything are: 1 - Headlines - Your headlines are the absolute most important part of your content.
No matter how long you spend writing, spend more time on developing the right headline.
It must grab the visitor's attention and make them want to read on.
2 - Sub headlines - That's usually the smaller text that follows the headline.
Use a couple of lines that will expand on the headline and give your visitor more reasons to read on.
3 - Describe the Problem Your Product Solves- You can easily touch the emotion and pain of your visitor when you detail the problem that they are experiencing.
This, of course, must be the problem that your product or service is going to solve.
4 - Introduce your Solution - Having just explained the problem, show your visitor the solution to their problem.
That's what people purchase.
They purchase solutions to their problems.
Show me a person without a problem and you have a person that doesn't need to purchase anything! Be sure to explain all the benefits and why your solution is the best one in the market.
5 - Detail the Results- Now 'Paint a Mental Picture' of how much better your visitor will be when they purchase your solution.
Make sure your visitor can clearly imagine how much better off they will be.
6 - Back it up with Proof - Provide examples, statistics, test results or customer testimonials that clearly detail how well your solution worked.
Provide as much proof as possible.
You can never have too much! 7 - Outline your Offer - No sale is going to be completed without an offer from you.
Now is the time to inject that offer and the price of your product.
Make sure your offer is enticing and includes additional 'attention grabbing' elements like discounts, bonuses, or any other specials that are available.
8 - Your Guarantee - You must remove the risk from the purchase.
Without a clearly stated guarantee, your visitors will leave your site never taking advantage of your offer.
The better the guarantee, the better results you can expect.
9 - Your Call to Action - Tell your visitor exactly what you want them to do and don't expect them to figure it out on their own.
Do they order online? Do they call you? Do they fill out a coupon and mail or fax it to you? Spell out exactly what action you want your visitor to take.
Never ever assume that your website visitor will take the necessary action by themselves.
Spell it out! 10 - Create Urgency - At this point, you have provided everything.
You have your visitor's attention.
You have outlined the problem.
You have provided the details of your solution and backed it all up with proof.
The offer and guarantee are spelled out and you have outlined your call to action.
Now is the time to give them a reason why they must purchase right now.
Often times, human nature takes over and people put things off.
If you inject a sense of urgency, you will help convince your visitor that they must purchase now.
Do that by showing them that the price will change or that there is a limited number available.
Creating urgency will help your visitor decide and get them to respond to your offer.
Increase your sales and build profits in your online business when you include each of these 10 steps to sell anything.
Then to capitalize further on your efforts, follow up and create a customer for life! Live, Love and Profit from your Passion! Otherwise it's just another job!
They start by making their websites creative and pretty.
After all the work and expense, they are typically left wondering why they still can't sell their product or service.
The simple truth of the matter is that artistic design, fancy borders, mouse over effects and java scripts are not critical to any sale.
Why? Because all of those creative effects never cause the visitor to take action.
When your website has no action, you have no sales.
How can you sell anything online? First of all, understand that it's your words that sell.
If there is a 'secret sauce' to online marketing, it's your words.
Follow these 10 'must have' steps on your website to sell anything online and make your small business website profit! The 10 'must have' steps to sell anything are: 1 - Headlines - Your headlines are the absolute most important part of your content.
No matter how long you spend writing, spend more time on developing the right headline.
It must grab the visitor's attention and make them want to read on.
2 - Sub headlines - That's usually the smaller text that follows the headline.
Use a couple of lines that will expand on the headline and give your visitor more reasons to read on.
3 - Describe the Problem Your Product Solves- You can easily touch the emotion and pain of your visitor when you detail the problem that they are experiencing.
This, of course, must be the problem that your product or service is going to solve.
4 - Introduce your Solution - Having just explained the problem, show your visitor the solution to their problem.
That's what people purchase.
They purchase solutions to their problems.
Show me a person without a problem and you have a person that doesn't need to purchase anything! Be sure to explain all the benefits and why your solution is the best one in the market.
5 - Detail the Results- Now 'Paint a Mental Picture' of how much better your visitor will be when they purchase your solution.
Make sure your visitor can clearly imagine how much better off they will be.
6 - Back it up with Proof - Provide examples, statistics, test results or customer testimonials that clearly detail how well your solution worked.
Provide as much proof as possible.
You can never have too much! 7 - Outline your Offer - No sale is going to be completed without an offer from you.
Now is the time to inject that offer and the price of your product.
Make sure your offer is enticing and includes additional 'attention grabbing' elements like discounts, bonuses, or any other specials that are available.
8 - Your Guarantee - You must remove the risk from the purchase.
Without a clearly stated guarantee, your visitors will leave your site never taking advantage of your offer.
The better the guarantee, the better results you can expect.
9 - Your Call to Action - Tell your visitor exactly what you want them to do and don't expect them to figure it out on their own.
Do they order online? Do they call you? Do they fill out a coupon and mail or fax it to you? Spell out exactly what action you want your visitor to take.
Never ever assume that your website visitor will take the necessary action by themselves.
Spell it out! 10 - Create Urgency - At this point, you have provided everything.
You have your visitor's attention.
You have outlined the problem.
You have provided the details of your solution and backed it all up with proof.
The offer and guarantee are spelled out and you have outlined your call to action.
Now is the time to give them a reason why they must purchase right now.
Often times, human nature takes over and people put things off.
If you inject a sense of urgency, you will help convince your visitor that they must purchase now.
Do that by showing them that the price will change or that there is a limited number available.
Creating urgency will help your visitor decide and get them to respond to your offer.
Increase your sales and build profits in your online business when you include each of these 10 steps to sell anything.
Then to capitalize further on your efforts, follow up and create a customer for life! Live, Love and Profit from your Passion! Otherwise it's just another job!
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