Take Trends Into Account to Jump Start Your Digital Product Creation
Trends are a driving force in marketing.
All major manufacturers, from automakers to companies making home decor, rely on the predictions of trend forecasters when planning their future production.
These manufacturers know that by taking future trends into account during the development process for new products, they are more likely to find a public ready and willing to open their wallets when those new products hit the shelves and showrooms.
That's because trends have a huge influence on the decision making process of shoppers.
Consumers have a deep-seated desire to show they are with, or even ahead of the times.
They can do this by participating in cultural movements that are currently trendy.
Or they can do it by merely wearing clothing of the latest style, or speaking in the latest slang.
The desire to own goods that reflect the latest trends is so strong that people will pay a premium price for car models cast in the latest trend color, while cars painted in the color that was hot last year get deeply discounted.
Trends have an impact on the sale of digital products, even information products, just as they have on the sale of cars and clothing.
You can give the products you create some extra "oomph" in the marketplace by taking a cue from those major manufacturers and incorporating references to the latest trends in your products and or your marketing tools.
Incorporating trends into your product development process can mean creating a product aimed solely at people deeply involved in a trend, or as little as referencing a trend in the name of a product that is otherwise unrelated to the trend.
For example, with the current rend for going green, you could decide to create a software program that would help children track the effect their family's recycling has on the earth.
Or, if you've developed software that is otherwise unrelated to ecology, you could simply use the word "green" in your product name and marketing tools.
Either way, you gain extra attention in a marketplace where people are eager to be involved in the trend of "going green.
" And in a crowded marketplace, where shoppers have short attention spans, gaining even a few extra seconds of their attention can mean you gain an extra sale.
All major manufacturers, from automakers to companies making home decor, rely on the predictions of trend forecasters when planning their future production.
These manufacturers know that by taking future trends into account during the development process for new products, they are more likely to find a public ready and willing to open their wallets when those new products hit the shelves and showrooms.
That's because trends have a huge influence on the decision making process of shoppers.
Consumers have a deep-seated desire to show they are with, or even ahead of the times.
They can do this by participating in cultural movements that are currently trendy.
Or they can do it by merely wearing clothing of the latest style, or speaking in the latest slang.
The desire to own goods that reflect the latest trends is so strong that people will pay a premium price for car models cast in the latest trend color, while cars painted in the color that was hot last year get deeply discounted.
Trends have an impact on the sale of digital products, even information products, just as they have on the sale of cars and clothing.
You can give the products you create some extra "oomph" in the marketplace by taking a cue from those major manufacturers and incorporating references to the latest trends in your products and or your marketing tools.
Incorporating trends into your product development process can mean creating a product aimed solely at people deeply involved in a trend, or as little as referencing a trend in the name of a product that is otherwise unrelated to the trend.
For example, with the current rend for going green, you could decide to create a software program that would help children track the effect their family's recycling has on the earth.
Or, if you've developed software that is otherwise unrelated to ecology, you could simply use the word "green" in your product name and marketing tools.
Either way, you gain extra attention in a marketplace where people are eager to be involved in the trend of "going green.
" And in a crowded marketplace, where shoppers have short attention spans, gaining even a few extra seconds of their attention can mean you gain an extra sale.
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