Major Benefits of Online Video Marketing
"The latest data from comScore, Inc's comScore Video Metrix show that "more than 180 million U.
S.
Internet users watched 33 billion online content videos in June.
Video advertising reached another all-time high in June as 11 billion video ads were viewed.
" Online video ads increased by one billion compared to the previous month which was a record 10 billion videos.
With the growing number of online video ads, marketing experts are now considering various video marketing strategies as part of any effective overall marketing strategy.
The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes.
Here are the top 5 among the numerous benefits of Online Video Marketing.
1.
Audience Appeal Most people prefer watching videos over reading.
So, if you want to share information you already know in what form they should be delivered - in exciting videos which also entertains as it shows your products come to life in different angles or views.
As a result of the internet users' fascination for videos, they stay on a website an average of two minutes longer according to comScore.
Those additional two minutes have resulted to increased conversions.
According to Specialty Retail Report, "retail sites with video increase conversion by 30%.
" 2.
Available On Demand One reason why there are more online video ad viewers compared to TV ads is that the former online videos are always available on demand.
If you like the video, you can share and download them.
On the other hand, TV advertisements are only available during the programs they have paid to sponsor.
If you're not around, you can ask somebody to record it but that takes much more time and effort than just clicking a link to share or save to your site.
3.
Affordable Modern technology has made Online Marketing more affordable and easier to create.
Unless you pay for online advertising, you also don't spend for the showing of your video.
Just upload it to YouTube and other similar sites.
And the cost of optimizing your videos is so small compared to the cost of TV airtime.
4.
Increasing Traffic and Conversion According statistics, online videos have the following benefits: 18 percent more business calls, 55 percent more visitors, 30 percent more physical store visits and 24 percent more purchases.
According to comScore, video viewers are 64 percent more likely to buy than visitors who did not view any video.
Videos which show demonstrations of the benefits of a product are more likely to convince a potential buyer than other forms of ads.
5.
High Rankings in Search Engine Results Since the major search engine now include videos in their search results, optimized videos are great in prompting brands.
According to "Forrester" properly optimized videos have 53 times more chances to be in the front page of Google results.
S.
Internet users watched 33 billion online content videos in June.
Video advertising reached another all-time high in June as 11 billion video ads were viewed.
" Online video ads increased by one billion compared to the previous month which was a record 10 billion videos.
With the growing number of online video ads, marketing experts are now considering various video marketing strategies as part of any effective overall marketing strategy.
The increasing trend for online video marketing is due to the numerous benefits of using videos for marketing purposes.
Here are the top 5 among the numerous benefits of Online Video Marketing.
1.
Audience Appeal Most people prefer watching videos over reading.
So, if you want to share information you already know in what form they should be delivered - in exciting videos which also entertains as it shows your products come to life in different angles or views.
As a result of the internet users' fascination for videos, they stay on a website an average of two minutes longer according to comScore.
Those additional two minutes have resulted to increased conversions.
According to Specialty Retail Report, "retail sites with video increase conversion by 30%.
" 2.
Available On Demand One reason why there are more online video ad viewers compared to TV ads is that the former online videos are always available on demand.
If you like the video, you can share and download them.
On the other hand, TV advertisements are only available during the programs they have paid to sponsor.
If you're not around, you can ask somebody to record it but that takes much more time and effort than just clicking a link to share or save to your site.
3.
Affordable Modern technology has made Online Marketing more affordable and easier to create.
Unless you pay for online advertising, you also don't spend for the showing of your video.
Just upload it to YouTube and other similar sites.
And the cost of optimizing your videos is so small compared to the cost of TV airtime.
4.
Increasing Traffic and Conversion According statistics, online videos have the following benefits: 18 percent more business calls, 55 percent more visitors, 30 percent more physical store visits and 24 percent more purchases.
According to comScore, video viewers are 64 percent more likely to buy than visitors who did not view any video.
Videos which show demonstrations of the benefits of a product are more likely to convince a potential buyer than other forms of ads.
5.
High Rankings in Search Engine Results Since the major search engine now include videos in their search results, optimized videos are great in prompting brands.
According to "Forrester" properly optimized videos have 53 times more chances to be in the front page of Google results.
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