Are trade shows an obsolete marketing tool in the contemporary business environment? This is a common question that you will come across on all marketing platforms. As a global events center Montreal, it has more shows, exhibitions and business events than any other city in Canada.

Now, if you are a keen observer, you must have noted portable pop up display Canada booths seem to be everywhere around the city. This makes the question on viability of trade shows even more pertinent. Before you dismiss these platforms, consider the value of face-to-face contact, affordability and quality of relationships you create in a trade show display.

Capitalizing on Portability

According to a report published in the Global and Mail business, analysts contend that trade show booth creation is an indispensible marketing tool. As a suave business executive, it is high time you started capitalizing on the perfect mix of flexibility and affordability that these portable displays offer.

Here are some of the practical benefits your business is going to get from this marketing technique:

• Portability: Consider the fact that there are hundreds of events held every month in big cities across Canada. If you are to participate in several of these shows, you need a display booth that is easy to transport from one event to the next. What's more, it should be easy to store without any need for specialized skills. This is exactly what portable pop up booths offer you.
• Ease of usage: Setting up and disassembling your trade show display should be an easy affair. Portable pop up displays come with frames and magnetic bars that are easy to lock and unlock. You do not require any training to set up your booth and get your display underway.
• Flexibility: Assume you are in the beauty products industry. Today you can market your new range of men's cologne during a show in Montreal and another product during the next show you attend. A trade show booth design company helps you change the graphics, but the portable booth remains the same.
• Affordability: Your business will not have to break bank in its branding and marketing campaigns. You have peace of mind knowing that you have a portable frame to use in case there is a relevant show in the city. This translates to higher ROI and the money saved can go to other aspects of your business operations.

When you work with a reliable trade show booth Design Company,you are assured of the most innovative styling for your portable booth. Pack and go solutions for pop up booths, retractable banner stands and roll up banners, among other concepts, are the future of trade show marketing.

Join this marketing revolution today. http://archex.ca/services/pop-displays/