The internet marketing strategy most talked about is that of email list building.
Every internet marketer has heard about it and most have some ideas about what it does but many do not know how to build their lists.
Much has been written about email list building.
Often the written advice covers the same old topics but rarely says anything about these five very useful tips that make a big improvement to list building.
1.
Use a good web host All too often online marketers look for the cheapest hosting in the mistaken belief that it will save money.
In reality it does not.
What might be a saving of a few dollars each month will translate into an inferior income from your internet marketing strategies.
Even the best marketing plans will fail to reach their potential when they are let down by a cheap web host so go for one that provides the extras to support your internet marketing strategy.
2.
Use a landing page that gives your viewer some confidence This is the opt-in page where all your hard work sends people who are interested in what you have already shown them.
Your whole internet marketing strategy has got them to this page so don't scare them away with something that is unprofessional.
Clearly, quickly and simply tell them what your offer will do for them but don't let it fill the page.
Ask them for their details including their email address and make certain your opt-in form is clear and easily understood.
Make your call to action a strong, clear instruction about what you want them to do.
Do not be vague or they will not do what you want.
3.
Use something tempting to get their email address On your opt-in page promise to give them something tempting in return for their email address.
It must be related to your sales offer so if you are selling computer lessons don't try to tempt them with an eBook on horse training.
Make sure it gives the viewer good value and is something they will be pleased with when they get it.
All too often free gifts given in exchange for an email address leave the recipient wishing they had not been tempted.
That will not help your internet marketing strategy and they might unsubscribe from your list.
Just remember; this part of your strategy is email list building.
4.
Thank your subscriber After somebody has opted in you must thank them.
The first page they should see after joining your email list is your confirmation page where you tell them their subscription has been successful.
This is your first opportunity to start building a lasting relationship so make them happy that they have given you their details and joined your list.
You could start with a free nugget of information with a promise that they will get more value from you in future.
5.
Use a great autoresponder Many autoresponder services can be found online but, like web hosting, some services are of poor quality.
Again it is better to spend a few dollars and be comfortable that your internet marketing strategy will be well supported by the service and extra facilities that you get from the better suppliers.
Both web hosting and autoresponders are crucial to being successful with online email marketing.
You will use them for your landing page, your confirmation page and your email list.
So, after all your hard work to make money online do not let these services cause you to fail in your list building because it really is essential to your internet marketing strategy.