Seo Expert Josh Hoopes" Key Things That You Can Do To Get Your Site On Top Of Search Engine Results

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For those who want to get their sites reach the top page in search engine results, Internet Marketing and SEO expert Josh Hoopes offers the following recommendations.

It is suggested that you use the relevant keyword that you are vying for as the anchor text for all of your external back links if possible. This has been adjudged by most industry experts as the single most important factor in getting your site ranked highly for your targeted keyword. This may be a no-brainer for those who have already been doing SEO for some time, but the relevance of this activity are easily overlooked by many people, judging from the number of websites all over the internet which are being linked by external websites and yet the anchor texts are nowhere near their targeted keywords. This is an absolute waste of one of the most helpful tools in SEO, one which could have gone a long way towards increasing their site's ranking. In this regard, it's extremely important that you identify a specific keyword which you want to focus on for your site, and have this as your anchor text when other sites want to link back to you. You can always initiate some form of communication with the publishers of those sites who are linking back to you in order to request them to do some slight changes on their anchor text in order to comply with your keyword. But you must bear in mind that your keyword must be used in such a way that they won't appear spammy or out of context within the general flow of the linking article.

The credibility of those sites linking back to you also carry some weight in SEO. One way for the search engines to assess if your site is credible or not is to gauge if you are popular with other websites, and this will certainly help you in vying for a top spot in the SERP for your targeted keyword. And a convenient way for them to check your site's popularity is to run the number of links that your site receives from other websites.

But the raw number of links coming back your way is not the only criteria however. Search engines will also consider the quality or credibilty of these sites which are linking back to you into their algorithms. Hence, it would serve you well if you conduct a little research into these sites which are linking back to you. Usually, if a site is ranked highly by the search engines, then it would be safe to assume that they are deemed as credible sites. It's basically quality over quantity; although you must remember that because of the number of sites that are populating the internet, you would be requiring a lot of these quality links in order to shoot straight to the top of the search results for your targeted keyword.

Go for diversity in your links. Search engines will also look into the diversity of the sites which are linking back to you. What this means is that, as much as possible you should be accumulating links from different internet tools such as social networking sites, educational sites, forum comments, rss feeds, direct mails, high profile sites, blogs, etc. This way, even if the search engines suddenly decide on a whim to introduce some changes into their algorithmic calculations, your site won't be much affected as you already had the foresight of diversifying your stakes into different platforms that any such policy changes won't be able to make even a slight dent on your site's ranking.
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