Coffee drinking is catching on to be a rage in the USA.
The present day figures estimate that over a million and a half Americans are drinking a minimum of one to two cups of coffee per day.
They are indulging in coffee when they get up, travel in the car or metro, in their office and at meetings.
The demand for good coffee is such that the Americans are now taking it to the next level of cult status.
For a die hard coffee fan there is nothing better than his first morning cup of coffee, when he can savor the wonderful taste and aroma of freshly brewed coffee and even more so if it is served in an espresso cup.
Earlier, when espresso cups where large and contained a good volume of coffee, it was difficult for people to drink all of it at one serving.
This was probably the reason behind the invention of espresso cups which were smaller, held two to three ounces of coffee and perfectly performed the function for which it was born.
The blend of two factors i.
e.
The strong flavor of espresso coffee and an optimum quantity of coffee in the espresso cups would give maximum pleasure to any coffee enthusiast.
These specially designed cups are ideal for heat retention and can be used conveniently and indiscriminately during a get together of friends or a business meet.
There is a definite personal touch in serving espresso coffee in its designated cup.
The other aspects of espresso cups are its potency as a tool in marketing.
Many sagging businesses are getting custom made cups specially made for them with their Logos printed on them.
These are mostly distributed free to all espresso coffee outlets and even to individual customers who cherish it for its beautiful design and more so because it came free.