Rafael Nadal"s 3 Marketing Lessons
I always look forward to January, primarily because of the great line up of sports: the Ashes, the tennis (Hopman Cup, Australian Open), etc.
There's nothing I like more than kicking back and watching battle-hardened warriors fight for pride and prize money.
There's this one tennis player who's currently the World Number 1 in tennis.
His name is Rafael Nadal.
I remember the first time I saw him.
He was 19 and playing Lleyton Hewitt in the Australian Open.
Even back then I could already see that he was going to be huge.
Anyway...
How did I manage to derive some marketing knowledge from this sports star? OK, you ready? 1.
"I can't show you one way to get 30 customers, but I can show you 30 ways to get one customer.
" At the time of writing this post, Nadal did some modelling for Armani with Megan Fox.
As you would, being as ripped as he is.
As big as tennis is, there are people who would draw a blank stare if you told them your favourite sports person was Nadal.
By partnering with Armani, he's reached an audience he probably couldn't achieve in the first place, essentially increasing his own monetary value.
So you could sort of think of his numerous ways of getting money as different marketing methods.
Obviously #1 would be playing tennis.
#2 would be sponsors.
He can now add modelling as #3.
2.
He is a USP unto himself He is the not only the world #1, he's also nicknamed the "King of Clay", mainly because of his unprecedented dominance at Rolland Garros (the French Open).
It's not something you can simply say, "so what" to.
It's something he can prove.
If you had a line up of tennis players and you were asking each one, "so, why should I choose you to play tennis for me?" (in the rare chance that would happen), he's got some things other people can't say.
3.
He's a problem solver It's easy to get frustrated when you try something and it doesn't work out your way.
Unforced errors, double faults and other miscellaneous frustrations can easily get under your skin.
Nadal is known for his tenacity on the court, chasing after every single point.
If you watch him play, you never get the vibe that he buckles under pressure.
He shakes off any problems.
If he makes a mistake, he simply changes his style a little bit (not too much from what he's familiar to) and keeps on playing.
There's nothing I like more than kicking back and watching battle-hardened warriors fight for pride and prize money.
There's this one tennis player who's currently the World Number 1 in tennis.
His name is Rafael Nadal.
I remember the first time I saw him.
He was 19 and playing Lleyton Hewitt in the Australian Open.
Even back then I could already see that he was going to be huge.
Anyway...
How did I manage to derive some marketing knowledge from this sports star? OK, you ready? 1.
"I can't show you one way to get 30 customers, but I can show you 30 ways to get one customer.
" At the time of writing this post, Nadal did some modelling for Armani with Megan Fox.
As you would, being as ripped as he is.
As big as tennis is, there are people who would draw a blank stare if you told them your favourite sports person was Nadal.
By partnering with Armani, he's reached an audience he probably couldn't achieve in the first place, essentially increasing his own monetary value.
So you could sort of think of his numerous ways of getting money as different marketing methods.
Obviously #1 would be playing tennis.
#2 would be sponsors.
He can now add modelling as #3.
2.
He is a USP unto himself He is the not only the world #1, he's also nicknamed the "King of Clay", mainly because of his unprecedented dominance at Rolland Garros (the French Open).
It's not something you can simply say, "so what" to.
It's something he can prove.
If you had a line up of tennis players and you were asking each one, "so, why should I choose you to play tennis for me?" (in the rare chance that would happen), he's got some things other people can't say.
3.
He's a problem solver It's easy to get frustrated when you try something and it doesn't work out your way.
Unforced errors, double faults and other miscellaneous frustrations can easily get under your skin.
Nadal is known for his tenacity on the court, chasing after every single point.
If you watch him play, you never get the vibe that he buckles under pressure.
He shakes off any problems.
If he makes a mistake, he simply changes his style a little bit (not too much from what he's familiar to) and keeps on playing.
Source...