Home Business Tips - Do You Have to Do it All?
This article was inspired by an interesting conversation over at the Warrior Forum.
We were discussing who to buy from and who to trust.
It them dawned on me that just because somebody wasn't a brilliant business person didn't mean that they weren't to be trusted.
They might have other things to offer.
Let me show you what I mean with an example.
Few people know this, but in my early days before the Internet, I was a computer geek.
I did programming at this one company I worked for.
I could come up with some great programs, but I was no business person.
I would have never known how to market them.
It didn't make the programs themselves worthless.
Some people are under the impression that in order to be respected in this business, you have to do it all.
If you're a programmer or graphics designer or whatever your business is, you have to be able to do the technical part of it AND be a great business person as well.
Unfortunately, no matter how talented you are, if you don't know how to get your talents to the masses, you're not going to do much business.
BUT...
that doesn't mean that you have to do it yourself.
If you really have no head for marketing, hire a marketing manager.
Certainly if you have a product that you know for certain is going to help people and sell, the money spent will be well worth it.
Conversely, let's say you have tons of marketing smarts but you have absolutely NO product to sell.
Guess what? That smart guy who doesn't know how to market water to a man dying of thirst...
he's looking for somebody like YOU to help him sell HIS product.
Work out a deal with him.
Ask for an affiliate commission if you don't just want to settle for a marketing fee.
There are many ways you can get a decent income out of this situation.
Point is, in both of these situations, something was lacking for each person.
They didn't have the whole package.
And yet, there was plenty of opportunity for each person to be successful as long as they hooked themselves up with the right person...
thus making it so that it wasn't necessary to have to do it all.
Too many home business owners work themselves up into a frenzy because they don't have certain skills.
What they SHOULD be doing is looking to see how they can get OTHERS who DO have those skills in order to put together one solid business plan.
It's not as hard as you might think.
We were discussing who to buy from and who to trust.
It them dawned on me that just because somebody wasn't a brilliant business person didn't mean that they weren't to be trusted.
They might have other things to offer.
Let me show you what I mean with an example.
Few people know this, but in my early days before the Internet, I was a computer geek.
I did programming at this one company I worked for.
I could come up with some great programs, but I was no business person.
I would have never known how to market them.
It didn't make the programs themselves worthless.
Some people are under the impression that in order to be respected in this business, you have to do it all.
If you're a programmer or graphics designer or whatever your business is, you have to be able to do the technical part of it AND be a great business person as well.
Unfortunately, no matter how talented you are, if you don't know how to get your talents to the masses, you're not going to do much business.
BUT...
that doesn't mean that you have to do it yourself.
If you really have no head for marketing, hire a marketing manager.
Certainly if you have a product that you know for certain is going to help people and sell, the money spent will be well worth it.
Conversely, let's say you have tons of marketing smarts but you have absolutely NO product to sell.
Guess what? That smart guy who doesn't know how to market water to a man dying of thirst...
he's looking for somebody like YOU to help him sell HIS product.
Work out a deal with him.
Ask for an affiliate commission if you don't just want to settle for a marketing fee.
There are many ways you can get a decent income out of this situation.
Point is, in both of these situations, something was lacking for each person.
They didn't have the whole package.
And yet, there was plenty of opportunity for each person to be successful as long as they hooked themselves up with the right person...
thus making it so that it wasn't necessary to have to do it all.
Too many home business owners work themselves up into a frenzy because they don't have certain skills.
What they SHOULD be doing is looking to see how they can get OTHERS who DO have those skills in order to put together one solid business plan.
It's not as hard as you might think.
Source...