12 Sure Ways To Improve Your Website Conversion Rate
Website Conversion Optimization is an area I know quite a lot about and I have helped a number of clients' to improve their Website Conversion Rate.
It's always great to have a consistent organic or referral traffic coming to your website but what matters the most in my opinion is knowing how to convert those visitors into subscribers, leads and buyers. After you've succeed in driving lots of qualified traffic to your website, you have to make sure you have mechanism to compel these well-meaning visitors to take a desired action. As we all know, having lots of traffic doesn't always mean increased conversion rate. If you ever want to achieve a higher rate of conversion for your websites, you need to have a look at the various areas below and identify areas of opportunity where you can to improve your website conversion rate.
Below are some of the areas I paid close attention to whilst I was optimizing these my clients' website for even greater conversions.
Note: I only explained few keys areas and listed the rest areas you could optimize your website for greater conversions. To read the full article, with explanations on each key area and proper formatting - click the link "Improve Website Conversion Rate" in the About The Author section below.
Let's dive right in.
12 Sure Ways To Improve Your Website Conversion Rate
1. Know and communicate value throughout your website - - Know your USP (Unique Selling Point) as thats what sets you apart from your competition and always communicate it and the value you are delivering in your product(s) and services to your customers.
I really cant over emphasize on the above statement and the clients who have consulted me on website and usability optimization can attest to the fact that I pay very close attention to website owners communicating value and stating what sets them apart at all times.
2. Increase User Engagement by Introducing Product Offers - Offering offers on your products would often raise user engagement on your website. If you run a blog try creating more ebooks and run more webinars, if you are eCommerce site try offering buy 1 get 1 free, buy 1 get the next half price etc, offers and you would see your website attracting and converting more visitors into leads and active buyers.
3. Be Clear and Communicate Value on your Product Descriptions - Be clear on the value the product adds to your buyers and help the customer answer the - why should I buy this product - question. Also being clear on product descriptions can aid in the sale process by alienating questions marks associated with your products.
4. Use Killer (Great) Images
5. Always place a clear and relevant call to action
6. Check and optimize your website speed
7. Fix your website's navigation
8. Ensure full browser support
9. Find and fix your error pages
10. Use the right language and check for spelling
11. Display Accreditation
12. Add testimonials or customer logos
It's always great to have a consistent organic or referral traffic coming to your website but what matters the most in my opinion is knowing how to convert those visitors into subscribers, leads and buyers. After you've succeed in driving lots of qualified traffic to your website, you have to make sure you have mechanism to compel these well-meaning visitors to take a desired action. As we all know, having lots of traffic doesn't always mean increased conversion rate. If you ever want to achieve a higher rate of conversion for your websites, you need to have a look at the various areas below and identify areas of opportunity where you can to improve your website conversion rate.
Below are some of the areas I paid close attention to whilst I was optimizing these my clients' website for even greater conversions.
Note: I only explained few keys areas and listed the rest areas you could optimize your website for greater conversions. To read the full article, with explanations on each key area and proper formatting - click the link "Improve Website Conversion Rate" in the About The Author section below.
Let's dive right in.
12 Sure Ways To Improve Your Website Conversion Rate
1. Know and communicate value throughout your website - - Know your USP (Unique Selling Point) as thats what sets you apart from your competition and always communicate it and the value you are delivering in your product(s) and services to your customers.
I really cant over emphasize on the above statement and the clients who have consulted me on website and usability optimization can attest to the fact that I pay very close attention to website owners communicating value and stating what sets them apart at all times.
2. Increase User Engagement by Introducing Product Offers - Offering offers on your products would often raise user engagement on your website. If you run a blog try creating more ebooks and run more webinars, if you are eCommerce site try offering buy 1 get 1 free, buy 1 get the next half price etc, offers and you would see your website attracting and converting more visitors into leads and active buyers.
3. Be Clear and Communicate Value on your Product Descriptions - Be clear on the value the product adds to your buyers and help the customer answer the - why should I buy this product - question. Also being clear on product descriptions can aid in the sale process by alienating questions marks associated with your products.
4. Use Killer (Great) Images
5. Always place a clear and relevant call to action
6. Check and optimize your website speed
7. Fix your website's navigation
8. Ensure full browser support
9. Find and fix your error pages
10. Use the right language and check for spelling
11. Display Accreditation
12. Add testimonials or customer logos
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