Happy New Year everyone! On this occasion, every company is preparing for change their brand's appearance so they can share the joy and happiness of New Year with their customers. With this way they can also promote their products/ services by offering different discount packages. As we all know that logos and branding materials are best for marketing and also a perfect way to stretch your marketing dollar. These branding materials really help companies in getting revenue, then if a company buys a logo which is professionally designed so it will be enough for the whole year progress. We find lots of design services provider on the internet that provide design services around the world. However, New Year is the time when people usually think for redesigning or rebranding their logo as rebranding is itself helpful for businesses because it gives a new life to the company but sometimes it can be a risk when your logo had not designed by a professional designer or if done with the wrong reason then it may have exact opposite effect on a brand.

If we talk about a long standing company who is high reputable in the market suddenly decides to rebrand their company's logo just for the sake of change, might got harmful for the company rather than good. Before rebranding, we all should know that rebranding can engage in several things, it can be updating a company logo or its name or to change the company's product/services provided. This rebranding is for trying something new to get more revenues and attention of customers. In general, companies usually buy a logo to update their company's look; they think that this upgrade is more useful than changing company's product/service.

Let's take an example of Gap rebrand saga in 2010, at that time Gap decided to upgrade their brand's logo to keep up with current design trends. This change was good for Gap brand and the company did not get any harm with this change. This was the wise decision that they updated only the logo of the company but they did not change their brand or style of clothes. They just wanted to be a change image of the company so they would appeal today's youth. All in all, if you want to buy a logo or create a logo then make sure that your intention must be a beneficial step for the business. Moreover, New Year is coming, so this time is the best time to buy a logo which can give a special feel l to your visitors.