Great articles for marketing are written a little differently than regular articles.
They have to be written in such a way that they create their own credibility as content authorities.
In order to do so, they must be formatted for the Web and have flawless grammar.
You have to remember that articles written to be published on the Web are being written to appeal to a global audience.
To be credible, they must be written with a great deal of professional pride.
To be understood, they must be written with great thought given to the use of simple synonyms for the complex words you might normally use in your writing.
Yet, they must still make complete sense without any loss of accuracy.
In most cases, your articles for marketing need to be short.
You need to be able to communicate your thoughts fully in less than a thousand words.
You should use simple sentence structures so that your whole article can be read and understood by the average reader in only two to three minutes.
You may be wondering how it is even possible to accomplish such a task.
The key is that your articles should each focus on a singular purpose.
In order to describe a broad topic, you simply write a lot of articles discussing each aspect of the topic.
You should not try to put a comprehensive topic into one article.
Say what you have to say in succinct detail and then leave your readers with a short resource box to establish your credibility.
One of the big mistakes authors make when trying to write articles for marketing purposes is to be self-promotional in the article content.
Readers will see straight through it, if anyone even publishes it.
The quality and value of your article is what will market your brand to your readers.
Great articles for marketing are focused on a niche.
Broad articles appeal to broad audiences, but the broad audiences don't look for broad appeal articles very often.
If you want readers who are highly motivated to read your articles and follow through with purchases, your articles should fill niches.
People tend to be most passionate about those things that are unique, so give them articles geared toward their specific passions.
So writing articles for marketing involves focusing in on a purpose, writing in plain language that a broad audience will understand, using good grammar, and identifying the distinct niche for which your readers are motivated.
In order to do this, you'll need to be creative.
If you are unsure about whether you can adapt to this type of writing or you're short on time, there are plenty of ghostwriters you can hire who specialize in writing articles.