Niches - Focus on a Niche and Grow a Better Audience
When it comes to blogging, you want to select a single niche to serve as the focal point of your content.
When you're searching the web for "marketing tips" and you stumble upon a blog with a mix of marketing tips, audio reviews, and funny videos - does that seem like the type of site that could help you? Does that mix of content even make sense? Of course not! The best bloggers pick a single topic and stick to it, providing readers with a wealth of information at their fingertips.
Do they ever branch out into different topics? Sure, but most of them try to relate that to the main niche in a way that makes sense.
And of course, some blogs even have a special little category for the off-topic items, and that's all part of the fun and personality of each individual blogger.
By selecting a single niche that you're knowledgeable about, rather than encompassing every category you can think of, you will more easily grasp the attention of a reader.
The reader will think "wow, this person really knows their stuff" and you have a better chance of your website being bookmarked or gaining a new subscriber to your email list.
Of course, when you begin your first blog, your first thought might be to provide a site that interests everyone in hopes that you'll get the biggest and most diverse audience ever.
But when you do that, you rarely have enough information to keep that group of "everyone" on your site, let alone return the next day, or even bother to bookmark you or subscribe to a mailing list.
If you're trying to sell something through your blog, then you definitely need a niche based group of readers.
Just think, if you were blogging about cars and dishwashers, would someone really buy from you? Or would you have a better success blogging about just cars? Or just dishwashers? People will feel more secure buying from the website who is dedicated to the topic, not some random guy writing about a million things that make no sense.
It would be different if you were a review site, but you're a blog - stay focused! If you ran a non-niche general site, then sure, you may pick up some extra traffic by appealing to a wide variety of users, but you will most likely have less sales.
In fact, chances are that your brand new site with no focus probably sucks and there's no reason to go there anyway, and that's 99.
9% because of how scatterbrained your topic selection is.
You have become your biggest blog nightmare.
You are a "general" site.
The best audience and customers you can find are people who already know what they want to read, not random people browsing with no clue on what they're even looking for or at.
If you can deliver exactly what a user wants, then you can convert that user into a customer and become an authority on the niche.
You will find yourself with a higher number of return visitors and a following waiting for your next article.
Try it! Focus your blog to a single niche, and watch your audience grow! Watch your sales increase!
When you're searching the web for "marketing tips" and you stumble upon a blog with a mix of marketing tips, audio reviews, and funny videos - does that seem like the type of site that could help you? Does that mix of content even make sense? Of course not! The best bloggers pick a single topic and stick to it, providing readers with a wealth of information at their fingertips.
Do they ever branch out into different topics? Sure, but most of them try to relate that to the main niche in a way that makes sense.
And of course, some blogs even have a special little category for the off-topic items, and that's all part of the fun and personality of each individual blogger.
By selecting a single niche that you're knowledgeable about, rather than encompassing every category you can think of, you will more easily grasp the attention of a reader.
The reader will think "wow, this person really knows their stuff" and you have a better chance of your website being bookmarked or gaining a new subscriber to your email list.
Of course, when you begin your first blog, your first thought might be to provide a site that interests everyone in hopes that you'll get the biggest and most diverse audience ever.
But when you do that, you rarely have enough information to keep that group of "everyone" on your site, let alone return the next day, or even bother to bookmark you or subscribe to a mailing list.
If you're trying to sell something through your blog, then you definitely need a niche based group of readers.
Just think, if you were blogging about cars and dishwashers, would someone really buy from you? Or would you have a better success blogging about just cars? Or just dishwashers? People will feel more secure buying from the website who is dedicated to the topic, not some random guy writing about a million things that make no sense.
It would be different if you were a review site, but you're a blog - stay focused! If you ran a non-niche general site, then sure, you may pick up some extra traffic by appealing to a wide variety of users, but you will most likely have less sales.
In fact, chances are that your brand new site with no focus probably sucks and there's no reason to go there anyway, and that's 99.
9% because of how scatterbrained your topic selection is.
You have become your biggest blog nightmare.
You are a "general" site.
The best audience and customers you can find are people who already know what they want to read, not random people browsing with no clue on what they're even looking for or at.
If you can deliver exactly what a user wants, then you can convert that user into a customer and become an authority on the niche.
You will find yourself with a higher number of return visitors and a following waiting for your next article.
Try it! Focus your blog to a single niche, and watch your audience grow! Watch your sales increase!
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