Internet Marketing - 7 Secrets To Writing Killer Copy
Made you look didn't I? There are no 7 secrets.
There are 7 key points to write good copy.
You most likely would have passed me by if I had as a headline 7 ways to write good copy.
You would have been bored with the title itself.
Notice the two words that motivated you to look this over "Secrets" and "Killer.
" Secrets give the feeling of exclusivity and mystery, killer give the feeling of taking no prisoners, almost absolute.
The headline is very important since it must grab the imagination of the market that you are targeting.
Here I am targeting those people who are internet marketers, especially those who want to improve their skills.
Obviously this is the first "secret" or "key point" you will want to make.
You are basically capturing that person's attention.
Now if you are interested in improving you skill you will continue to read this article.
I want you to embrace this idea about headlines only because I believe that it is one of the most important things that you must do in order to succeed in promotion your opportunity or business.
Don't you believe that as well? It is like writing a book, would you read a book title "Just another day" or would you read a book titled "I went to hell and I'm back!" I know that you are agreeing with me on this basic point that a great grabber headline makes the difference.
What follows it is also important as you want to lead your target market to continue to read what you are writing.
There you are writing your grabber headline and now you do want you reader to continue to read on.
These paragraphs I have just written have actually led you to this sentence.
I have embraced you as my reader, I have explained some of the reasons for writing the headlines as I did, and I have involved you in the process.
What I have just finished doing is making this a personal experience for you.
I have shown you some contrast on the idea of a great headline.
Therefore I have made this not only personal but at the same time I have led your eyes to this point.
That was the next "secret" which is to make it a personal and friendly experience for you the reader.
Now I am not sitting here writing a lot of technical jargon.
Using big words to alienate you and that would be a disaster in the making.
If I was writing words such as contra-productive or enticement headlines you may even fall asleep.
To keep you involved in this writing I will make sure that I am not losing you and will keep myself on point.
Notice the other thing that I am doing here is the other "secret", I am keeping this very simple.
I started with the headline I made it personal, friendly and now simple.
Simplicity will get you everywhere.
I know you look at your responses and feel like you failed to capture people's attention.
You have worked hard sending out unresponsive emails, posting ads that pull only spam.
You know that you are not reaching the right people because you are not getting the conversions from your advertising.
Most likely it is because you have not thought long or hard enough on how to reach your market.
Well I have the solution for that.
Reading this copy will give you a good shot at revising your thinking process in regards to past failures.
You can now set aside all that stuff that hasn't worked and use the stuff that does.
It is a quick and easy thing to do like using a key to open the door to your very own digital empire, that will bring you more wealth than you have every experienced before.
This next "two secrets" I have already demonstrated by the preceding two paragraphs.
I have identifying a challenge, not reaching the right people, and I have given you some hope by letting you know what will solve that problem, using "the stuff that works comment.
" By being able to use this in your copy, you will be more effective.
Let us take a moment to review what we have already learned: 1) Grabber Headline 2) Personal and Friendly 3) Simple and Easy to understand 4) Problem or challenge 5) Benefit or solutions We know that of course these 4 points have to be practiced to get really good at them.
Now you do have a good conceptual understanding of what we have gone through so far.
Makes sense so far? Well let us continue on.
We know that there is a product, service or some opportunity that we want to sell.
Now there are arguments such as how much should I write or what if my ad or email is too long, what do I do then? Well just like I am doing now.
I am leading you down the page looking for the answers to the questions or quandary's that I am implying.
Now I would like to reveal one of the biggest "secrets" on writing killer copy, at this point it would be to your advantage to pay close and strict attention to what I am about to reveal to you.
Notice that I wrote strict and close attention.
Are you paying attention? Now for a price I will get you some other information, there are 10 other secrets to writing killer copy.
Right now I will only give you the total of 7.
I will also give you the opportunity to get the other 10 later on.
We need to start forming another one of the "secrets" How about if I was to tell you that by signing up and purchasing the 10 other secrets in the next 24 hours, I will also personally mentor you and help you write your own killer copy.
I will also throw in 5 free Ebooks that has exponentially exploded my business 10 fold? Wouldn't you be interested in exploding your business by 10 or 20 times what it is making now?I will keep this opportunity opened for you for the next 24 hours then I will have to take it away.
Have you noticed what I did? I employed the next "secrets" that is the offer and a sense of urgency.
What if you could get those 5 additional Ebooks and the other 10 secrets and really get your business going? What if you were to take control, buy the 10 additional secrets and get those Ebooks and do it all over the next few days? Would that impact your life? What if you were able to make all that money? Would that make you feel good or great? I am of course doing this to make a point.
The sense of urgency must be wrapped with the sense of real benefit.
It must have value and be really honest.
So what will you do? Get it now! Don't delay, drop what you doing and sign up below and I will help you every step of the way.
The price is only xxxx dollars.
A small investment in yourself for a better future! That is the last "secret" the call to action.
You must have a call to action in your headline and it has to move your prospect to take the next step, or it will just be ineffective.
In summary we have 7 secrets or keys to writing killer copy, Grabber headline, simple, personal and friendly, problem or challenge, benefit or solution, sense of urgency and call to action.
In truth there is much more to learn.
This is a solid 7 things that have to be mastered in order for you to write killer copy.
There are 7 key points to write good copy.
You most likely would have passed me by if I had as a headline 7 ways to write good copy.
You would have been bored with the title itself.
Notice the two words that motivated you to look this over "Secrets" and "Killer.
" Secrets give the feeling of exclusivity and mystery, killer give the feeling of taking no prisoners, almost absolute.
The headline is very important since it must grab the imagination of the market that you are targeting.
Here I am targeting those people who are internet marketers, especially those who want to improve their skills.
Obviously this is the first "secret" or "key point" you will want to make.
You are basically capturing that person's attention.
Now if you are interested in improving you skill you will continue to read this article.
I want you to embrace this idea about headlines only because I believe that it is one of the most important things that you must do in order to succeed in promotion your opportunity or business.
Don't you believe that as well? It is like writing a book, would you read a book title "Just another day" or would you read a book titled "I went to hell and I'm back!" I know that you are agreeing with me on this basic point that a great grabber headline makes the difference.
What follows it is also important as you want to lead your target market to continue to read what you are writing.
There you are writing your grabber headline and now you do want you reader to continue to read on.
These paragraphs I have just written have actually led you to this sentence.
I have embraced you as my reader, I have explained some of the reasons for writing the headlines as I did, and I have involved you in the process.
What I have just finished doing is making this a personal experience for you.
I have shown you some contrast on the idea of a great headline.
Therefore I have made this not only personal but at the same time I have led your eyes to this point.
That was the next "secret" which is to make it a personal and friendly experience for you the reader.
Now I am not sitting here writing a lot of technical jargon.
Using big words to alienate you and that would be a disaster in the making.
If I was writing words such as contra-productive or enticement headlines you may even fall asleep.
To keep you involved in this writing I will make sure that I am not losing you and will keep myself on point.
Notice the other thing that I am doing here is the other "secret", I am keeping this very simple.
I started with the headline I made it personal, friendly and now simple.
Simplicity will get you everywhere.
I know you look at your responses and feel like you failed to capture people's attention.
You have worked hard sending out unresponsive emails, posting ads that pull only spam.
You know that you are not reaching the right people because you are not getting the conversions from your advertising.
Most likely it is because you have not thought long or hard enough on how to reach your market.
Well I have the solution for that.
Reading this copy will give you a good shot at revising your thinking process in regards to past failures.
You can now set aside all that stuff that hasn't worked and use the stuff that does.
It is a quick and easy thing to do like using a key to open the door to your very own digital empire, that will bring you more wealth than you have every experienced before.
This next "two secrets" I have already demonstrated by the preceding two paragraphs.
I have identifying a challenge, not reaching the right people, and I have given you some hope by letting you know what will solve that problem, using "the stuff that works comment.
" By being able to use this in your copy, you will be more effective.
Let us take a moment to review what we have already learned: 1) Grabber Headline 2) Personal and Friendly 3) Simple and Easy to understand 4) Problem or challenge 5) Benefit or solutions We know that of course these 4 points have to be practiced to get really good at them.
Now you do have a good conceptual understanding of what we have gone through so far.
Makes sense so far? Well let us continue on.
We know that there is a product, service or some opportunity that we want to sell.
Now there are arguments such as how much should I write or what if my ad or email is too long, what do I do then? Well just like I am doing now.
I am leading you down the page looking for the answers to the questions or quandary's that I am implying.
Now I would like to reveal one of the biggest "secrets" on writing killer copy, at this point it would be to your advantage to pay close and strict attention to what I am about to reveal to you.
Notice that I wrote strict and close attention.
Are you paying attention? Now for a price I will get you some other information, there are 10 other secrets to writing killer copy.
Right now I will only give you the total of 7.
I will also give you the opportunity to get the other 10 later on.
We need to start forming another one of the "secrets" How about if I was to tell you that by signing up and purchasing the 10 other secrets in the next 24 hours, I will also personally mentor you and help you write your own killer copy.
I will also throw in 5 free Ebooks that has exponentially exploded my business 10 fold? Wouldn't you be interested in exploding your business by 10 or 20 times what it is making now?I will keep this opportunity opened for you for the next 24 hours then I will have to take it away.
Have you noticed what I did? I employed the next "secrets" that is the offer and a sense of urgency.
What if you could get those 5 additional Ebooks and the other 10 secrets and really get your business going? What if you were to take control, buy the 10 additional secrets and get those Ebooks and do it all over the next few days? Would that impact your life? What if you were able to make all that money? Would that make you feel good or great? I am of course doing this to make a point.
The sense of urgency must be wrapped with the sense of real benefit.
It must have value and be really honest.
So what will you do? Get it now! Don't delay, drop what you doing and sign up below and I will help you every step of the way.
The price is only xxxx dollars.
A small investment in yourself for a better future! That is the last "secret" the call to action.
You must have a call to action in your headline and it has to move your prospect to take the next step, or it will just be ineffective.
In summary we have 7 secrets or keys to writing killer copy, Grabber headline, simple, personal and friendly, problem or challenge, benefit or solution, sense of urgency and call to action.
In truth there is much more to learn.
This is a solid 7 things that have to be mastered in order for you to write killer copy.
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