Most email marketers make use of auto-responders to help them generate follow-up emails to their subscribers to maintain relationships.
However, do you know that you can also integrate your scheduled follow-up emails with a blog to take your relationship with your subscribers to the next level? Here is how.
As you send out informational messages through your follow-up emails in between auto-responder sequences, you also post these messages to a blog.
Essentially, a blog, short for Weblog, is a type of website publishing platform that allows its owner to post his content without using HTML, the language used to create documents online.
These contents are dynamically generated and are usually arranged chronologically from newest to oldest.
Your scheduled follow-up emails via auto-responder will proceed as usual.
But in addition to that, you will send out an email in the form of a newsletter containing a link to your blog post.
The reason of doing so is that people are usually reluctant to read long emails.
So, if you wish to deliver them a lengthy article, a blog is the perfect avenue for them to read it.
It is also a good place for you to identify opportunities to improve your business based on the comments provided by your subscribers on your blog posts.
Moreover, you are going to generate traffic to your blog which in turns provide you additional revenue.
So, every now and then, you will want to direct your subscribers to your blog to interact with you.
So, imagine that you have written a long and informational article for your subscribers, and you have also created a free PDF report that you want them to download.
You will first post this article to your blog with the link to download the report.
Then, you will send a section of the article via email to your subscribers, telling them to go read the rest of the article from your blog and receive the free gift.
For instance, Hi First Name, Are you still struggling to making massive income online? If you want to know the secrets to do so, I've written an article just for you on this very subject.
==> Your blog URL P.
S.
Spend 4 minutes going through this blog post right now, because I will also tell you how you can grab a FREE gift.
You do not want to miss it.
==> Your blog URL Talk soon, Your name Now, your subscribers will have to take action to satisfy their curiosity by visiting your blog.
Such practice is a good way to maintain and grow the relationship with your customers as it allows them to know you better through your blogs.
Done consistently, you will develop a trusting customer base which is valuable in sustaining and growing your business in the long run.