The Fast Track Formula For Creating Hot Info-Products
It's one thing to come up with an info product that people want to buy but it's another when it comes to creating those info-products.
The formula that I'm about to reveal is probably one of the quickest ways to get your product made when you are doing it yourself.
Notice I say "yourself".
One way is to have someone else create the product by going to elance.
com or rentacoder.
com and all you need to do is concentrate on the marketing.
The only problem with that is that it could be expensive if you're on a budget and as far as quality you are at the mercy of the creator.
I personally like the creation process and want control of the quality of the products that go out to my customers.
I'm kind of quirky that way ;) So let's concentrate on creating your own products.
You may be cringing at the thought of tackling your own products but I can tell you that it's painless and fun, at least doing it my way.
After all, isn't this why you wanted to create your own information business? To be able to have fun and enjoy what you want to do.
So what is this magic formula you ask? Well, I'm going to tell you.
Drum roll please! Audio + Transcripts = High Perceived Info Product Okay, it's not that magical but there is power in that formula.
Let me explain.
If I had to take a guess, I think most people think of an info product being an e-book.
The problem I have with e-books is that I'm not a great typist.
Because I'm not a great typist, I don't want to spend months on creating a product.
So what do you do? Well, I can talk faster than I type so maybe an audio product will be faster.
You can knock out an audio product in a weekend versus weeks with an e-book.
Here is a quick overview of the formula.
1.
Do an outline of the product you want to create.
I call this the memory jogger technique.
Write down the topics you want to talk about and within those topics write a sentence or two that will jog your memory as you are talking.
I used this technique with my product audioproductsmadeeasy.
com and it works great especially when you know the information.
2.
Record and listen to yourself before you do the actual recording.
People hate to hear themselves on audio and I'm no exception.
My suggestion to you is to practice recording your voice.
You want to be upbeat and excited.
Try to stay away from the Uh's and Umm's in your speaking.
Don't talk to fast but also don't talk like you're half asleep either.
There are some great books on amazon.
com about speaking if you want to get more info on this.
The bottom line is that this will take some practice to get in your speaking groove.
I'm still trying to get in my groove.
3.
Record in small chunks not long talking marathons.
This is a good idea for a couple of reasons.
One, it's best to record in small increments because these files take up a lot of space on your hard drive especially when you are recording in wav format.
Record for about five minutes and then take it off your hard drive and put it on a CD-RW disc.
Of course this isn't written in stone.
Use your own judgment when it comes to how much space you have on your hard drive and how much you want your audio to take up.
Two, when burning your finished audio CD you don't want one long track.
I like to put about 11-14 tracks on a CD.
It's easier to locate what you want on a CD.
4.
Once the recordings are done, get someone to transcribe the audios for you.
While they are getting transcribed, get your website up and running and your marketing plan ready to go.
5.
One way to spice up your audio product is to do an interview of someone else or have someone interview you.
This is usually always better then just talking for a couple of hours.
It just seems more interesting when you're listening to an interview doesn't it.
There are a couple of routes that you can go with your audio product.
1.
Just create an e-book.
Have your audios transcribed into an e-book and don't even bother using the audios.
Remember, it's a lot quicker to talk then it is to type.
2.
Have an audio course and use the transcripts as a bonus.
3.
Have an e-book and use the audios as a bonus.
Either way, 2 and 3 have a higher perceived value as if you sold them separately.
Here is a little trick to really add to the price of your product.
Advertise it as a system or course and deliver the product as a physical product instead of a downloadable one.
Physical products have more perceived value then downloadable products.
Well, I rattled on long enough.
I hope you really consider using audio as part of your info-product creation arsenal because I truly believe it is one of the fastest ways to create products especially when you are a do-it-yourselfer.
Oh! Did I also mention that it's a hoopla of a good time too.
God Bless.
Copyright by John Kiel 2005
The formula that I'm about to reveal is probably one of the quickest ways to get your product made when you are doing it yourself.
Notice I say "yourself".
One way is to have someone else create the product by going to elance.
com or rentacoder.
com and all you need to do is concentrate on the marketing.
The only problem with that is that it could be expensive if you're on a budget and as far as quality you are at the mercy of the creator.
I personally like the creation process and want control of the quality of the products that go out to my customers.
I'm kind of quirky that way ;) So let's concentrate on creating your own products.
You may be cringing at the thought of tackling your own products but I can tell you that it's painless and fun, at least doing it my way.
After all, isn't this why you wanted to create your own information business? To be able to have fun and enjoy what you want to do.
So what is this magic formula you ask? Well, I'm going to tell you.
Drum roll please! Audio + Transcripts = High Perceived Info Product Okay, it's not that magical but there is power in that formula.
Let me explain.
If I had to take a guess, I think most people think of an info product being an e-book.
The problem I have with e-books is that I'm not a great typist.
Because I'm not a great typist, I don't want to spend months on creating a product.
So what do you do? Well, I can talk faster than I type so maybe an audio product will be faster.
You can knock out an audio product in a weekend versus weeks with an e-book.
Here is a quick overview of the formula.
1.
Do an outline of the product you want to create.
I call this the memory jogger technique.
Write down the topics you want to talk about and within those topics write a sentence or two that will jog your memory as you are talking.
I used this technique with my product audioproductsmadeeasy.
com and it works great especially when you know the information.
2.
Record and listen to yourself before you do the actual recording.
People hate to hear themselves on audio and I'm no exception.
My suggestion to you is to practice recording your voice.
You want to be upbeat and excited.
Try to stay away from the Uh's and Umm's in your speaking.
Don't talk to fast but also don't talk like you're half asleep either.
There are some great books on amazon.
com about speaking if you want to get more info on this.
The bottom line is that this will take some practice to get in your speaking groove.
I'm still trying to get in my groove.
3.
Record in small chunks not long talking marathons.
This is a good idea for a couple of reasons.
One, it's best to record in small increments because these files take up a lot of space on your hard drive especially when you are recording in wav format.
Record for about five minutes and then take it off your hard drive and put it on a CD-RW disc.
Of course this isn't written in stone.
Use your own judgment when it comes to how much space you have on your hard drive and how much you want your audio to take up.
Two, when burning your finished audio CD you don't want one long track.
I like to put about 11-14 tracks on a CD.
It's easier to locate what you want on a CD.
4.
Once the recordings are done, get someone to transcribe the audios for you.
While they are getting transcribed, get your website up and running and your marketing plan ready to go.
5.
One way to spice up your audio product is to do an interview of someone else or have someone interview you.
This is usually always better then just talking for a couple of hours.
It just seems more interesting when you're listening to an interview doesn't it.
There are a couple of routes that you can go with your audio product.
1.
Just create an e-book.
Have your audios transcribed into an e-book and don't even bother using the audios.
Remember, it's a lot quicker to talk then it is to type.
2.
Have an audio course and use the transcripts as a bonus.
3.
Have an e-book and use the audios as a bonus.
Either way, 2 and 3 have a higher perceived value as if you sold them separately.
Here is a little trick to really add to the price of your product.
Advertise it as a system or course and deliver the product as a physical product instead of a downloadable one.
Physical products have more perceived value then downloadable products.
Well, I rattled on long enough.
I hope you really consider using audio as part of your info-product creation arsenal because I truly believe it is one of the fastest ways to create products especially when you are a do-it-yourselfer.
Oh! Did I also mention that it's a hoopla of a good time too.
God Bless.
Copyright by John Kiel 2005
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