Promotion, advertising and marketing are the three basic mantras for businesses to do well in this age of cut throat competition. It is very important for any company or business to come in the notice of customers to expand their business and also at the same time they need to keep their existing customers happy. There are various schemes and marketing tools available in the market that can be effectively used for increased exposure and good marketing. Of all the techniques available, promotional products are considered the most effective and practical option. They are tested means of improving favourable opinion about the company and improve is brand value in the market. There are different ways of promoting a product, by hosting events in public places like parks, malls, etc, by conducting an ad campaign though visual and print media, by distributing promotional products or by organising competitions and games. These schemes are very attractive and draw a lot of crowd, thereby providing maximum exposure to the company and its product.

‘A pen is mightier than a sword' – this is one of the most profound and meaningful proverb in the English language. For centuries the might of pen have been known to the world. It is a sign of intelligence, as a promotional product is considered highly professional, accurate and appropriate. Marketing with promotional pens will take the company one step ahead and make it known to the knowledge, power and rationality. It denotes the victory of human kind over the barbaric ancient practices and their smooth passage to modern rational life. Thus using such a mighty objet public how qualitative and of high standard the company and its product is. The promotional pens can be designed to incorporate the logo and other details of the company, especially its contact information. They can be either the branded expensive ones or the normal cheap ones. They come in different colours, shapes and sizes thus making it more attractive and appealing. In real terms a pen is never cheap or expensive, the brand may vary but its ultimate use and meaning remains the same, a living symbol of human intelligence and rationality. Any company who uses pens as promotional products beats other in this rate race of competition and survival of the fittest.