The overall aim and focus of your product review is preselling - you are not there to sell but rather warm up your prospects and get them into the buying mode before they hit the sales page. The biggest advantage of effective preselling is that you won't face the typical objections that are usually faced from prospects as you're not doing any direct selling. If you have the desire to be serious with your affiliate marketing, then you will simply discover what you need to know and then learn it. If you're an affiliate marketer, you would know the meaning of creating a strong presell and how it helps you get more sales.rnrnWhat you will be doing with your product review is preselling to your market, and that does not mean you are doing any kind of hard selling. It would be very helpful to read about how to presell in your copy, and that is really part of the function of a review. You can make a better impression with the reader when you add your honest feelings including anything you found that is less than positive. So you know you cannot try to sell and should presell along with giving the reader what he or she is looking for in a review. rnrnIf there's something you don't like about the product that you're reviewing then go ahead and elaborate on it. If you go too far with how you discuss the good things, then people will become suspicious of you. You can once again score good points by showing your readers that you are not afraid to tell them everything. People know there are always imperfections, and they will buy it anyway if everything else is looking good.rnrnOne other strategy is to do product comparisons, but when you do this you really have to be very careful you do not cross the line. There are many approaches with reviews that can be effective, and the thing to remember is you have to do the right things to make them work for you. There is a strategy here because you can talk about and compare a dozen different products, all similar, and every link you provide has your affiliate ID in it. One important point is to remain positive in all you write, and you can talk about negatives in a professional manner. rnrnA good product review will not take sides with any product, and it is there to offer accurate information. Do not forget to do testing on your product review pages so you can optimize for conversions. Once you're done writing your product review, go through it and ask yourself if it's educational in nature or promotion oriented. You should give your prospects something that will help them reach to a buying decision, without getting judgmental about the offer. Have no illusions about what is going on; you want to make money, but you still have to genuinely offer assistance with your reviews.

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