Writing an eye-catching blog title can be one of the most difficult steps to blogging.
You'll want to be sure that your title is intriguing enough to entice the reader to read your post, original, and relevant to what your blog post contains - because after all, the point of a title is to draw readers in.
I have seen quite a few bloggers fail in this area, so here are some guidelines to follow so you don't end up as one of them! - Be descriptive - You are bound to run across some blog titles from writers trying a little too hard to be funny, amusing, or original, but the mistake they made is their title has absolutely nothing to do with the subject of their blog post.
While being creative is important, it is more important to ensure that your title is relevant to your content.
More readers are going to click to read a blog that has a descriptive blog title than a vague one.
- Be short - Long titles can be un-enticing to readers because it might be seen as foreshadowing of a long-winded blog post.
A good blog title will be short and to the point, giving enough information to draw the reader in but not of a rambling nature.
- Be inquisitive - If at all possible, pose your blog title in the form of a question.
This is a great way to capture your reader's attention.
It can also emotionally draw them in if they have an opinion on the matter, increase curiosity as they want to see how the question is answered by you, and provide a great basis for discussion on your blog between readers.
This can also be known as 'creating a call to action'.
- Be different - While maintaining relevancy in your title, it is important to introduce a unique element to it.
Something that tells readers they aren't going to be reading the same regurgitated content they've seen over and over again.
- Be bold - No one wants to read anything written by someone who isn't confident in what they have written.
It's important to make sure your title projects confidence and conviction, like you know and care about the subject you're posting on.
- Be powerful - There are certain 'power words' you can include in your title to stir up some emotion with your readers.
Some examples: Free, Gorgeous, Secrets, Easy.
These are descriptive words that (when placed properly and accurately) can be a great way to get people to read your post.
- Be humorous - When appropriate, adding a touch of humor to your post is a great way to gain attention.
If you are shooting for the humorous title, however, you need to make sure your post backs up the claim.
Otherwise, your readers will realize they were misled and not read the remainder of your post.