Pretty much everyone has an iPod.
"Personalizing" means choosing between at most three colours, depending on how Apple felt on the morning they designed whichever version you own.
It's hard to feel a sense of ownership, of connection to an object when all the identical models now probably outnumber the human race.
A man wants to be master of all he surveys.
Here are a few ideas for gifts he can truly know are his and his alone.
Hip Flask Hip flasks have been symbolic of both sophistication and rebellion for over a century.
Whether spicing up a dull party or flouting the law during the prohibition, there was a time no-one would have left home without one.
They were better times.
Yet for something everybody owned, they were infinitely customizable.
They offered choices of style, size, but bound in leather or left as polished silver, all the best share a common feature - the owner's name, proudly emblazoned across the front.
A Tailored Suit Not the cheapest option on this list, but for a very good reason.
There is no such thing as an average man, yet there is such thing as an average suit - a polyester, shiny-elbowed dead-weight hiding the man underneath.
An extraordinary suit makes for an extraordinary man - it will enhance a strong profile while hiding excesses.
A tailored suit should be sharp, subtle and customized enough to say a million things about the wearer - while giving nothing away.
The psychological impact of a great suit on others is powerful, to say the least - a man whose very clothes bend to his will is a man indeed! A Personalized Training Programme Many gyms offer great personalised training packages.
Just like suits, there is no one exercise regime for everyone.
Men have different ideas about the men they want to be - some more Bruce Li, some more Arnie.
Different body types have different characteristics.
In any case, there really is no downside to being in great shape and exercise is regarded by some as the best stress-reliever in the world.
Make the man on the outside reflect the man on the inside with a tailored fitness program.
Pocketbook Despite the fact that most people own a Smartphone, tablet or netbook, there is no replacing the tactile sensation of ink on paper.
It connects you to your words.
Whether for externalising deep feelings or making notes in an important meeting, every man has use for a pocketbook or journal.
Of course, his name needs to be on it, but as with anything these days, pocketbooks can be customized in just about any way you could imagine.
Bound in soft leather or sandwiched between two steel plates, there's something that will make each man feel like his journal is an extension of himself.
Personalizing a gift for somebody special really shows that you care, and gives them something that is a unique one off item.
Get it right, and they will feel truly special.