The Future of the Music Business - What It Will Tell You
The Future of the Music Business: How to Succeed with the New Digital Technologies (3rd Ed.
Hal Leonard 2011) by Steve Gordon is a must if you're passionate about making it in the music biz.
What follows is a review of it's most useful parts.
Most importantly, Gordon's book is relevant to the modern musician.
He thoroughly explains how to make money in today's music industry, including syncing your music to indie movies and documentaries, optimizing your website to increase fan traffic, effectively pulling people to your website from other hubs like social media, ReverbNation, and your YouTube channel.
Part 1 gives you a thorough understanding of music law.
Of particular use is the knowledge you'll gain about copyright law, mechanical and publishing royalties, and how the law effects more modern opportunities for making money with your music such as synching and licensing it to YouTube videos and indie films.
Let's not forget Creative Commons - a chapter about this useful modern concept to copyright usage.
Part II gives you a history lesson on how the music industry found itself in its current state of affairs, specifically, how the powers that be were caught off guard by Napster and other digital sharing innovations.
Also important, Gordon gives you insights on what to expect from the law in the near future and how it will impact the way your music is distributed.
You'll learn about specific cases between the industry powers vs.
the rebels intent on changing it.
Included are the record labels vs.
Napster, Gronkster, and fans.
Gordon gives ink to faux paus like Sony's "rootkit" experiment and the labels' disastrous attempts at entering the digital music biz.
Essentially, you'll learn how giants can fall when they aren't focused on the future and instead are happy with the status quo.
Now that you're well-versed in music biz lingo and history.
it's time for the third and final section.
This is the really juicy part of the book and includes chapters on how to utilize social media for fan creation, how to go "viral" on YouTube, how to use Ustream, creating your own website and how to attract the journalists of the future - bloggers.
These pages are designed to reach a broad audience of musicians, but he provides real-time examples like the Justin Bieber Story, OK Go and Jill Sobule in the following sections.
Also, the last pages are packed with advice from his interviews with some of the brightest minds in the music biz.
Hal Leonard 2011) by Steve Gordon is a must if you're passionate about making it in the music biz.
What follows is a review of it's most useful parts.
Most importantly, Gordon's book is relevant to the modern musician.
He thoroughly explains how to make money in today's music industry, including syncing your music to indie movies and documentaries, optimizing your website to increase fan traffic, effectively pulling people to your website from other hubs like social media, ReverbNation, and your YouTube channel.
Part 1 gives you a thorough understanding of music law.
Of particular use is the knowledge you'll gain about copyright law, mechanical and publishing royalties, and how the law effects more modern opportunities for making money with your music such as synching and licensing it to YouTube videos and indie films.
Let's not forget Creative Commons - a chapter about this useful modern concept to copyright usage.
Part II gives you a history lesson on how the music industry found itself in its current state of affairs, specifically, how the powers that be were caught off guard by Napster and other digital sharing innovations.
Also important, Gordon gives you insights on what to expect from the law in the near future and how it will impact the way your music is distributed.
You'll learn about specific cases between the industry powers vs.
the rebels intent on changing it.
Included are the record labels vs.
Napster, Gronkster, and fans.
Gordon gives ink to faux paus like Sony's "rootkit" experiment and the labels' disastrous attempts at entering the digital music biz.
Essentially, you'll learn how giants can fall when they aren't focused on the future and instead are happy with the status quo.
Now that you're well-versed in music biz lingo and history.
it's time for the third and final section.
This is the really juicy part of the book and includes chapters on how to utilize social media for fan creation, how to go "viral" on YouTube, how to use Ustream, creating your own website and how to attract the journalists of the future - bloggers.
These pages are designed to reach a broad audience of musicians, but he provides real-time examples like the Justin Bieber Story, OK Go and Jill Sobule in the following sections.
Also, the last pages are packed with advice from his interviews with some of the brightest minds in the music biz.
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