Guidelines for Web Copywriting of Press Releases
The best and the most effective way of launching a new product and making sure that the correct amount of publicity is generated amongst the audience and get them interested enough in the product is through a great press release. It not only creates wide spread publicity for your product and your company, but the best part is that you do not have to pay anything for that; all of this is for free.
The headline of the press release is the one of the basic and essential aspects of the web copy writing of a press release. Make sure that the headline is catchy enough to grab the attention of the reader straightaway. Nowadays, most readers are not patient enough, and most of the time they simply skim through an article, and only if the title jumps out and grabs their attention, will they feel interested enough to read it through.
While carrying out the copy writing of the press release, it is essential to include subheadings. They help you out by fleshing out the angle and clearly summing out the points that you want to make and guide the reader's attention to. The use of subheads helps in adding some drama as well.
The inclusion of a quote by an expert or by some individual who has perhaps benefitted is a good thing. This helps in establishing and increasing the credibility of the company and product to a large extent. The readers will get some perspective from the quote. Also, it helps in identifying themselves when they feel that some person with a face and a name (just like them) has benefitted from the product.
Although the main motto of the copy writing of press releases is to publicize the product and the company, you must always remember not to be too pushy, as it puts off the reader, and as a consequence, may lead to you losing out on a potential customer.
Do not use hyped or bloated words and phrases, as this fails to give a concrete picture to your reader, which is most required. There is no need for false promises that you will not be able to fulfill. State the facts instead of fabricating false facts, as this destroys the credibility and reputation of the company when these claims are proven to be false.
Another very important point to remember while doing content writing for press releases is that the content and subject matter should be newsworthy and important enough. While deciding on the topic and writing it out, try to think objectively and understand the mindset of the reader so that the best writing is produced centered on the news or topic which will appeal most to the readers and transform them into potential customers.
While writing the press release, make sure you include all your contact details like your telephone number, fax, website address, email, etc so that the reader can be assured of the fact that their needs will be answered for as soon as possible.
The headline of the press release is the one of the basic and essential aspects of the web copy writing of a press release. Make sure that the headline is catchy enough to grab the attention of the reader straightaway. Nowadays, most readers are not patient enough, and most of the time they simply skim through an article, and only if the title jumps out and grabs their attention, will they feel interested enough to read it through.
While carrying out the copy writing of the press release, it is essential to include subheadings. They help you out by fleshing out the angle and clearly summing out the points that you want to make and guide the reader's attention to. The use of subheads helps in adding some drama as well.
The inclusion of a quote by an expert or by some individual who has perhaps benefitted is a good thing. This helps in establishing and increasing the credibility of the company and product to a large extent. The readers will get some perspective from the quote. Also, it helps in identifying themselves when they feel that some person with a face and a name (just like them) has benefitted from the product.
Although the main motto of the copy writing of press releases is to publicize the product and the company, you must always remember not to be too pushy, as it puts off the reader, and as a consequence, may lead to you losing out on a potential customer.
Do not use hyped or bloated words and phrases, as this fails to give a concrete picture to your reader, which is most required. There is no need for false promises that you will not be able to fulfill. State the facts instead of fabricating false facts, as this destroys the credibility and reputation of the company when these claims are proven to be false.
Another very important point to remember while doing content writing for press releases is that the content and subject matter should be newsworthy and important enough. While deciding on the topic and writing it out, try to think objectively and understand the mindset of the reader so that the best writing is produced centered on the news or topic which will appeal most to the readers and transform them into potential customers.
While writing the press release, make sure you include all your contact details like your telephone number, fax, website address, email, etc so that the reader can be assured of the fact that their needs will be answered for as soon as possible.
Source...